Social media managers know that when it comes to managing social media, finding the right tool can make all the difference. The challenge now is landing a social media tool that actually serves all your needs.
Sprout Social is a well-known player in this field, but it’s not the only option out there. In fact, there are several fantastic alternatives that might be a better fit for your needs.
In this guide, we’ll dissect the best social media management tools of 2024 and help you find the best alternative to Sprout Social.
What is Sprout Social?
Imagine a tool that helps you manage your posts, monitor your performance, and chat with your audience, all from a single dashboard. That’s essentially what Sprout Social offers.
It’s equipped with features such as scheduling posts in advance, monitoring your social channels for mentions, and providing detailed analytics to help you understand how your content is performing.
Whether you’re a small business or a larger company, Sprout Social makes managing social media straightforward. Its interface is user-friendly, so you don’t need to be a tech expert to navigate it.
If you’re looking for a comprehensive tool to upgrade your social media management, Sprout Social is worth a look. However, it’s important to note that it’s not the most budget-friendly option.
Sprout Social’s Key Features
If you’re not new to social media management, you’ve probably already heard of Sprout Social. But what makes this tool so popular? The answer lies in some of its key features:
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Multi-platform scheduling: Schedule posts across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and more.
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Content calendar: Visualize your posting schedule with an easy-to-use content calendar, which allows you to plan and organize your posts in advance.
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Brand monitoring: Track mentions of your brand, keywords, and hashtags across different social networks to stay updated on what people are saying about you.
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Comprehensive reports: Generate detailed reports on your social media performance, including engagement metrics, follower growth, and content performance.
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Unified social inbox: Manage all your social media messages, comments, and mentions from a single inbox so you never miss an important interaction.
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Team collaboration: Assign tasks, leave internal notes, and collaborate with team members directly within the platform.
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CRM integration: Integrate with customer relationship management (CRM) tools to track and manage customer interactions.
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Mobile app: Access all the must-have features of Sprout Social through its mobile app, allowing you to manage your social media presence from anywhere.
Sprout Social Pricing
While Sprout Social is one of the most popular social media management platforms out there, it’s not the most affordable. That said, the price is one of the biggest hurdles for businesses looking for something that would fit their budget.
Here’s a breakdown of Sprout Social’s current pricing:
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Standard: $249 per seat per month. Includes 5 social profiles and basic features like an all-in-one social inbox, post scheduling, and review management.
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Professional: $399 per seat per month. Lets you manage unlimited social profiles and comes with all Standard features plus competitive social media reports, custom workflows, trend analysis, etc.
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Advanced: $499 per seat per month. Includes everything in the Professional plan plus enhanced AI assist, automated link tracking, scheduled report delivery, etc.
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Enterprise: Offers custom pricing and is the most advanced plan with professional consulting services and 24/5 support.
Why You Might Need a Sprout Social Alternative
Sprout Social is a powerhouse when it comes to managing your social media, but it’s not perfect for everyone. Here’s why you might be on the hunt for an alternative to Sprout Social:
It’s Expensive
Sprout Social is packed with features, but it’s also pretty pricey. For small businesses, startups, or solo entrepreneurs, the high cost can be a significant barrier. Every dollar counts when you’re working with a tight budget, and hefty subscription fees can quickly add up, eating into your funds for other important areas like marketing, product development, or staffing.
Plus, the cost might not just be a one-time hit but a recurring expense, which can be daunting as you try to manage your monthly cash flow. That’s why exploring more affordable alternatives is a must.
Many other social media management tools like DGTLsuite offer competitive features at a fraction of the cost, which allows you to maintain top-notch social media operations without breaking the bank.
Missing Features and Interface Issues
Maybe you’re after advanced analytics, specific integrations, or better content creation tools. If your strategy relies heavily on visuals or detailed reporting, you might feel Sprout Social falls short, and it’s worth exploring alternatives that offer these features.
User experience matters too. If you find Sprout Social’s interface clunky or difficult to navigate, it can slow you down and cause frustration. Everyone has different preferences for design and layout.
Perhaps you prefer a minimalist design or a customizable dashboard. If Sprout’s interface isn’t working for you, look for a tool that feels more intuitive and user-friendly.
Growing Pains
As your business grows, so do your social media needs. Some users find that Sprout Social doesn’t scale as smoothly as they’d like. In these cases, a tool that grows with you might be a better fit.
Platform Focus
If your strategy revolves around a specific platform like Instagram or Pinterest, you might benefit from a tool that specializes in that area. Some alternatives offer tailored features for specific social networks, which makes them a better choice for focused strategies.
Integration Needs
Your social media management tool should play well with others. If Sprout Social doesn’t integrate seamlessly with the rest of your tech stack, find a tool that can save you time and headaches.
Best Sprout Alternatives You Need to Try
If you’re ready to move on from Sprout Social, you’re in for a treat. Plenty of social media management tools are available that can help you schedule social media posts, monitor your performance, and engage with your audience.
We’ve reviewed the best social media management tools that rival Sprout Social, and here are the ones that came out on top:
1. DGTLsuite
DGLTsuite is a versatile social media management tool that’s perfect for businesses of all sizes. It’s designed to make your life easier by bringing everything you need into one convenient platform. Just take a look at its key features:
DGTL Engage
If you’re looking to revolutionize how you handle customer interactions, DGTLsuite Engage is here to help. This powerful tool simplifies managing digital conversations so it’s easier to connect with your audience.
Here’s a closer look at what DGTLsuite Engage has to offer:
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Digital conversation management: Easily handle all customer interactions across various platforms like Facebook, Twitter, Instagram, LinkedIn, live chat, SMS, email, and mobile apps from one convenient digital inbox.
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Workflow visibility: Simplify your workflows with features like in-app collaboration, response protocols, and data labeling. Organize your data to ensure timely and consistent responses, and use these insights to refine your strategies.
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Audience understanding: Access key customer details to personalize your interactions. Stay connected across multiple channels to build strong, lasting relationships and consistently exceed expectations.
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Collaboration and automation: Optimize your workflow with smart automation, including NLP-enhanced chatbots. Empower your team with personalized protocols and detailed analytics, making your processes more efficient.
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Scaled audience engagement: Use a unified inbox to speed up response times and connect with your audience efficiently. Foster loyalty and build a connected community through smooth and consistent interactions.
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Seamless integrations: Integrate with bot services, CRM systems, and data reporting tools to get a complete view of all customer interactions.
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Response protocols: Save time and maintain consistency by storing and quickly retrieving pre-written responses for common inquiries.
DGTL Create
Are you looking to upgrade your social content creation process? Look no further—DGTLsuite’s Create tool has got your back. Let’s dive into what makes DGTLsuite Create so awesome:
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Social content planning and scheduling: Easily plan and publish posts for all your social media platforms from one central location. With Create, you can schedule content for Facebook, Instagram, LinkedIn, Twitter, and TikTok, making sure you never miss a posting deadline.
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Hassle-free content collaboration: Collaborate seamlessly with your internal team, third-party freelancers, and clients. Create makes it easy to manage tasks, set deadlines, prioritize work, and get approvals quickly, so nothing falls through the cracks.
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An easily accessible media library: Keep all your media assets organized and accessible on any device. The Create Library integrates smoothly with your workflow, which allows multiple team members to upload and manage media for future content.
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Optimize your workflow: Leave comments directly within your posts and track revision requests and status changes in real time. Use @mentions, public notices, private comments, and customizable notifications to keep everyone in the loop and eliminate inefficient back-and-forth emails.
DGTL Analyze
DGTLsuite’s Analyze tool is packed with features designed to turn your numbers into actionable insights, which all help you make informed decisions and optimize your digital strategy. Here’s a closer look:
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Multiple dashboards and easy filtering: Manage your analytics like a pro with intuitive dashboards that let you filter data based on what matters most to you. You can easily select custom date ranges, specific channels, and filter by tags, protocols, and content types to zero in on your key performance indicators (KPIs).
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Deep dive into analytics: Go beyond the basics and uncover valuable insights that can shape your strategy. Analyze important metrics like volume by channel and day, response rates, sentiment analysis, and post performance to truly understand how your digital efforts and customer service initiatives are performing.
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Team performance insights: Get a clear picture of your team’s productivity by tracking how quickly and efficiently they handle digital conversations. See response times and completion rates of assigned messages to identify areas for improvement and boost your customer care.
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Effective reporting: Create simple, filterable reports that highlight what’s working and what’s not in your digital strategy. These reports help you see the impact of your efforts at a glance and make smart, data-driven decisions to optimize your approach.
Pros
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DGTLsuite covers everything from content creation to analytics, which makes it a one-stop shop for social media management.
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With its intuitive interface, anyone can navigate DGTLsuite, whether you’re a newbie or a professional.
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Get detailed insights and reports that help you make smart, data-driven decisions.
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Connect seamlessly with bot services, CRM systems, and more for a complete view of your customer interactions.
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Save time with powerful automation features like NLP-enhanced chatbots and streamlined workflows.
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Collaborate effortlessly with your team using in-app collaboration tools and task management features.
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Manage interactions across social media, live chat, SMS, email, and mobile apps—all from one place.
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DGTLsuite grows with your business, handling more interactions and supporting larger teams as you expand.
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Access key customer details to personalize interactions and build stronger relationships.
Pricing
DGTLsuite has pricing plans to fit all kinds of needs and business sizes. Here’s the scoop for single users:
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Create Only: Just $9 per month for 1 user and 2 connected social media accounts
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Engage Only: $29 per month for 1 user and 2 connected social media accounts
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Basic: $59 per month for 1 user and 5 connected social media accounts
If you’re working with a team, check out these plans:
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Pro: Starts at $179 per month, plus $99 per month for each additional user. This plan comes with unlimited connected social media accounts.
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Business: Starts at $299 per month, plus $199 per month for each additional user. You get unlimited connected social media accounts and more advanced features than the Pro plan.
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Enterprise: Pricing is available upon consultation, and it includes all the bells and whistles.
Every plan includes a 30-day money-back guarantee. Plus, you can test out premium features for free if you sign up for a Pro or Business trial. Give it a shot and see how DGTLsuite can elevate your social media game!
2. Buffer
If you’re searching for an easy-to-use social media management tool, Buffer offers a variety of features to help you schedule and analyze your posts across multiple platforms. Here’s a closer look at what Buffer has to offer:
Key Features
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Multi-platform scheduling: Schedule posts across multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
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Content calendar: Visualize and organize your posting schedule with an easy-to-use content calendar.
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Analytics and reporting: Access basic analytics to track your post performance and engagement.
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Team collaboration: Collaborate with team members, assign roles, and manage access levels.
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Browser extension: Use the Buffer browser extension to easily share content from anywhere on the web.
Pros
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User-friendly interface that’s easy to navigate
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Affordable pricing plans, including a free version
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Supports multiple social media platforms
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Efficient content scheduling and management tools
Cons
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Basic analytics compared to more advanced tools
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Limited features in the free version
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No social listening or advanced reporting capabilities
Pricing
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Free Plan: Manage up to three social accounts and includes planning and publishing tools, a landing page builder, and an AI assistant
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Essentials Plan: $6 per month per social channel and includes all the Free Plan features, plus engagement tools and analytics report
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Team Plan: $12 per month per social channel and adds team collaboration features
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Agency Plan: $120 per month for 10 channels and offers custom access and permissions
3. Later
Later is especially loved by Instagram users for its visually intuitive approach and powerful features. Whether you’re planning posts, organizing media, or driving traffic with clickable links, Later makes it easy to manage your social media strategy.
Key Features
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Visual content calendar: Plan and schedule your posts with a drag-and-drop calendar that gives you a visual overview of your content.
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Instagram scheduling: Optimize your Instagram strategy with tools like hashtag suggestions, the best time to post, and scheduled stories.
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Multi-platform support: Manage your content across Instagram, Facebook, Twitter, Pinterest, and TikTok.
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Media library: Organize all your photos and videos in one place, which is easily accessible for future posts.
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Link in bio: Create a shoppable Instagram feed with clickable links to drive traffic to your website or store.
Pros
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Intuitive and visually-driven interface
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Strong focus on Instagram, with unique features like hashtag suggestions and best time to post
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Easy-to-use drag-and-drop content calendar
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Media library to keep all your assets organized
Cons
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Limited features for major social media platforms other than Instagram
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Analytics are basic compared to some other tools
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Limited post types and scheduling options in the free plan
Pricing
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Free Plan: Manage up to one social profile per platform and schedule up to 12 posts per month per social platform
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Starter Plan: $25 per month for 1 social set (one profile for IG, TikTok, Facebook, Pinterest, Youtube, and LinkedIn); for individuals or small businesses
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Growth Plan: $45 per month for 3 social sets; for growing businesses with more social profiles and advanced analytics
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Advanced Plan: $80 per month for 6 social sets; for larger teams with multiple users and access to all premium features
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Agency Plan: $200 per month for 15 social sets; for big teams handling multiple platforms and need access to all social media tools
4. Agorapulse
Looking for an all-embracing social media management tool that offers powerful features and impressive analytics? Agorapulse might be just what you need, especially if you are a small to medium-sized business.
Key Features
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Unified social inbox: Manage all your social media messages, comments, and mentions from a single inbox.
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Advanced analytics: Get in-depth insights into your social media performance with detailed analytics and reporting tools.
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Content scheduling: Easily schedule and publish content across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
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Social listening: Monitor keywords, hashtags, and competitors to stay on top of trends and conversations.
Pros
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Comprehensive social media management with a unified inbox
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Advanced analytics and reporting tools
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Strong social listening capabilities
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Efficient team collaboration features
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User-friendly interface
Cons
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Higher pricing compared to some other tools
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Steeper learning curve for new users
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Limited features in the lower-priced plans
Pricing
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Free Plan: For individuals or small teams just starting out; includes basic features to help you manage up to 3 social media channels
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Standard Plan: $69 per user per month for 10 social profiles
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Professional Plan: $99 per user per month for 10 social profiles; suitable for small teams or businesses and includes advanced features and more complete analytics
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Advanced Plan: $149 per user per month for 10 social profiles; designed for larger teams or agencies and offers full access to all features and higher limits on users and social profiles
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Custom Plan: Custom pricing; tailored for large organizations with specific requirements and needs
5. SocialPilot
SocialPilot is the perfect budget-friendly social media management tool for small to medium-sized businesses and savvy marketers. It’s designed to be very easy to use, with all the features you need to manage and grow your social media presence without breaking the bank.
Key Features
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Multi-platform support: Schedule and publish posts across various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and TikTok.
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Content calendar: Visualize your content strategy with an easy-to-use calendar that helps you plan and organize posts.
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Analytics and reporting: Access detailed analytics to track your social media performance and generate insightful reports.
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Bulk scheduling: Save time by uploading and scheduling multiple posts at once.
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Client management: Manage client accounts easily with white-label solutions and separate dashboards.
Pros
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Starts at affordable prices
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Supports multiple social media platforms
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User-friendly interface
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Strong team collaboration and client management tools
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Detailed analytics and reporting
Cons
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Limited advanced features compared to higher-end tools
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Basic social listening capabilities
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Some features may be less intuitive for beginners
Pricing
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Professional: $30 per month for 1 user and 10 social media accounts
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Small Team: $50 per month for 3 users and 20 social media accounts
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Agency: $100 per month for 6 users and 30 social media accounts
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Agency+: $200 per month for unlimited users and 50 social media accounts.
6. Sendible
Sendible is a powerful platform designed to boost your social media strategy, especially for agencies managing multiple clients.
It combines ease of use with across-the-board management capabilities, which makes it perfect for businesses looking to engage with their audience across various accounts.
Key Features
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Unified social inbox: Manage all your social media messages, comments, and mentions from a single, centralized inbox.
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Content scheduling: Schedule and publish posts across various platforms, including Facebook, Twitter, Instagram, LinkedIn, and more.
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Advanced analytics: Gain deep insights into your social media performance with analytics and reporting tools.
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Social listening: Monitor keywords, hashtags, and brand mentions to stay on top of trends and conversations.
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CRM integration: Integrate with CRM tools to manage customer interactions and relationships.
Pros
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Strong social listening and CRM integration capabilities
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Efficient team collaboration tools
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User-friendly interface
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Detailed analytics and reporting
Cons
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Higher pricing for premium plans compared to some other tools
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Steeper learning curve for beginners
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Limited features in the lower-priced plans
Pricing
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Creator Plan: $29 per month; for solopreneurs and small businesses managing up to 6 profiles
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Traction Plan: $89 per month; for growing businesses with up to 24 profiles
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Scale Plan: $199 per month; for larger teams and agencies managing up to 49 profiles
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Advanced Plan: $240 per month; for businesses managing 60 profiles
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Enterprise Plan: $750 per month; for enterprises managing 300 profiles
7. SocialBee
SocialBee is perfect for small to medium-sized businesses, freelancers, and marketers who want a powerful yet budget-friendly social media management tool. Plus, it’s great for those who need to manage multiple profiles and want to get the most out of their content with evergreen posting.
Key Features
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Content categories: Organize your posts into categories for better content management and balanced scheduling.
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Evergreen posting: Recycle your best content to keep it fresh and engaging for new audiences.
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Post scheduling: Schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
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Content curation: Discover and share relevant content from around the web to keep your audience engaged.
Pros
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Highly organized content management with categories
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Efficient evergreen posting to maximize content lifespan
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Supports multiple social media platforms
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Strong content curation tools
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Excellent team collaboration features
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Detailed analytics for performance tracking
Cons
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Steep learning curve for new users
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Limited advanced features compared to some high-end tools
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Some features, like Instagram direct publishing, may require third-party integrations
Pricing
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Bootstrap Plan: $29 per month for 1 workspace, 5 social profiles, and basic features
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Accelerate Plan: $49 per month for 1 workspace, 10 social profiles, and additional features like advanced analytics
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Pro Plan: $99 per month for 3 workspaces, 25 social profiles, and all premium features, including priority support
8. Tailwind
If you’re looking to up your game on Pinterest and Instagram, Tailwind is a fantastic choice. It’s popular for its powerful visual planning and scheduling tools, which are a must when simplifying your social media efforts and growing your online presence.
Key Features
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Visual planning: Easily plan and schedule posts with a visual drag-and-drop calendar tailored for Pinterest and Instagram.
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Smart scheduling: Tailwind’s SmartSchedule feature suggests the best times to post for maximum engagement.
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Hashtag finder: Discover the best hashtags for your Instagram posts to reach a wider audience.
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Content discovery: Find and share trending content relevant to your audience with ease.
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Tailwind Tribes: Join communities of like-minded content creators to share and promote each other’s content.
Pros
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Excellent for visual content, especially on Pinterest and Instagram
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Smart scheduling and hashtag suggestions to boost engagement
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Complete analytics to track performance
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Strong community support with Tailwind Tribes
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User-friendly interface with a visual planning calendar
Cons
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Limited functionality for platforms outside of Pinterest and Instagram
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Some advanced features are locked behind higher pricing tiers
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May require some time to fully learn all features
Pricing
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Free Trial: Available for a limited number of posts
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Pro Plan: $19.99 per month, including essential features for individual users
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Advanced Plan: $39.99 per month, offering additional features like more extensive analytics and improved scheduling options
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Max Plan: $79.99 per month, designed for power users and teams with full access to all features and premium support
9. Khoros
Khoros is perfect for large enterprises needing a powerful, scalable solution for social media management. If you have a big team and need to handle multiple accounts, run extensive campaigns, and achieve seamless collaboration, Khoros has you covered.
Key Features
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Social media management: Manage multiple social media accounts across various platforms from a single dashboard.
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Advanced analytics: Access detailed analytics to measure your social media performance, track key metrics, and generate insightful reports.
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Social listening: Monitor social media conversations, track brand mentions, and stay ahead of trends with powerful social listening tools.
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Customer engagement: Engage with your audience through various channels for timely and effective responses.
Pros
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Tailored for large businesses and enterprise-level needs
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Strong social listening capabilities
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Excellent tools for customer engagement and response management
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Assists with team collaboration and workflow management
Cons
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Higher pricing, which may not be suitable for small businesses
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Steeper learning curve due to the extensive feature set
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Some features may require additional customization or integration
Pricing
Khoros offers tailored pricing plans based on the specific needs and scale of your business. Contact their sales team for a detailed quote.
10. Sprinklr
Looking to elevate your social media management to an enterprise level? Sprinklr is the ultimate platform for large businesses as it offers powerful tools, advanced analytics, and seamless team collaboration to maximize your social media strategy.
Key Features
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Unified social media management: Keep all your social media accounts under one roof, making management a breeze.
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Social listening: Stay ahead of the game by monitoring conversations, tracking brand mentions, and keeping an ear out for trends.
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Customer engagement: Connect with your audience across multiple channels to achieve timely and effective communication.
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Campaign management: Plan, execute, and analyze your social media campaigns with integrated tools for maximum impact.
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AI-powered insights: Leverage AI to gain deeper insights and refine your social media strategy.
Pros
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Powerful analytics and social listening tools
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Excellent customer engagement and response management
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Advanced AI insights to boost your strategy
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Smooth team collaboration and workflow management
Cons
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Higher pricing, which might be a stretch for smaller businesses
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Steep learning curve due to its extensive features
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Customization and integration can be complex
Pricing
Sprinklr offers tailored pricing plans based on your business needs. Reach out to their sales team for a detailed quote.
Boost Your Online Presence With DGLTsuite
While Sprout Social has been a popular choice for many, it’s time to consider an upgrade. Enter DGTLsuite, the ultimate alternative that’s quickly making a name for itself.
With a powerful set of features, a user-friendly interface, and pricing that won’t break the bank, DGTLsuite is a game-changer for businesses of all sizes.
If you’re tired of high costs and looking for a more tailored approach to managing your social media, DGTLsuite is your answer. It’s versatile, overarching, and ready to take your social media game to the next level.
So, why stick with the usual when you can experience the exceptional? Book a discovery call today and see how DGTLsuite can revolutionize your social media management and drive your business forward!
FAQs About Sprout Social Alternatives
Can I integrate these tools with other marketing platforms?
Yes, most social media management tools offer integrations with popular marketing platforms like Google Analytics, CRM systems, and email marketing tools. Check each tool’s integration capabilities to make sure they fit your workflow.
Is it possible to manage multiple social media accounts with these tools?
Definitely. These tools are designed to manage multiple accounts across various social media platforms. You can schedule posts, monitor engagement, and analyze performance from a single dashboard.
Is there a free version of Sprout Social?
No, Sprout Social does not offer a free version. However, it does provide a 30-day free trial that allows you to explore its features and see if the platform meets your needs before committing to a paid plan—just like DGLTsuite!