Social media engagement is more than just collecting likes and comments—it’s about connecting with people in a way that helps your brand grow.
While engagement doesn’t always lead straight to sales, it’s a big part of getting there. Every interaction with your content is another touchpoint for potential customers that can nudge them closer to taking action.
The more engagement your posts get, the more visible they become, ultimately helping you reach even more people who might love what you offer.
Take Instagram, for example. Posts with high engagement often land on the Explore page, putting your content in front of new eyes. Social platforms are designed to push content that keeps users active, so when your posts do well, the algorithm works in your favor. That means more reach, more followers, and more chances to turn those followers into loyal customers.
But these days, maximizing engagement across all your social channels is impossible without AI and automation.
In this article, we’ll look at how AI tools can help you boost engagement, grow your audience, and keep your social media game strong.
How Can AI Maximize Social Media Engagement?
Artificial intelligence brings a fresh perspective to social media management. Instead of spending hours guessing what your audience wants, AI tools dig into the data to offer insights and suggestions that help you make smarter decisions.
Here are some ways AI can help maximize your engagement efforts:
Learn What Your Audience Loves
Guessing what your followers want can feel like a shot in the dark, but AI tools turn the lights on. By analyzing likes, shares, comments, and clicks, these tools reveal what kind of content resonates most with your audience.
With time, you’ll see your engagement grow as your posts align better with what your followers want to see. These insights go beyond numbers. They give you a clear picture of your audience’s preferences.
Using this data helps you create content that feels more meaningful and keeps your social media strategy on track without constant trial and error.
Save Time with Automation
Engaging with your audience is essential, but more often than not—it can be time-consuming. Between responding to DMs, replying to comments, and keeping an eye on activity, your to-do list can grow fast.
If you’re always pressed for time, you can use AI social media tools to automate some of the workflows. They handle the routine stuff so you can focus on the interactions that actually matter.
Imagine never missing a comment or question because automated replies step in when you’re busy. AI can also schedule your posts at the times your audience is most active, so your content gets seen without you needing to keep track of the clock. Some tools even analyze what’s working and suggest new content ideas to keep your followers engaged.
Also, by automating the repetitive parts of engagement, you’ve got more space to focus on the human side—whether that’s chatting in the comments or brainstorming your next big campaign.
Respond Faster
Quick responses can make or break how your audience feels about your brand. Nobody likes waiting hours (or worse, days) to hear back, and that’s where AI tools step in. For example, chatbots can handle FAQs, recommend products, or provide details instantly, even when you’re not online.
Imagine someone asking about your return policy late at night. Instead of leaving them waiting until the next day, an AI-powered tool can deliver the answer right away. For more complicated inquiries, AI can highlight the ones that need your personal attention, so nothing important slips through the cracks.
Fast replies show your audience that you’re attentive, which builds trust and loyalty. It also increases the chances of turning curious followers into long-term customers!
Find the Best Times to Post
Timing is everything when it comes to social media. You could have the most amazing content, but if you post it when your audience isn’t online, it might as well not exist.
Luckily, AI tools analyze your followers’ activity and tell you the best times to post based on when they’re actually scrolling. For instance, if most of your engagement happens on weekday mornings, AI will schedule your posts for that sweet spot, so you’re not guessing or wasting effort.
And as your audience’s habits change, AI adapts its recommendations, keeping you ahead of the curve.
Track Trends and Conversations
Social media is always buzzing with new trends, but staying on top of it all is almost impossible without a good tool.
AI tools take the pressure off by scanning hashtags, keywords, and hot topics in real time. Imagine getting an alert about a trending meme or viral challenge before it hits your feed—AI helps you jump in while it’s still fresh and relevant.
But it’s not just about trends. These tools also monitor what people are saying about your brand or competitors. Whether it’s glowing praise or feedback you need to address, you’ll know what’s being said and how it’s being received.
Some even go deeper by analyzing the tone of conversations, so you have a better sense of how your audience feels.
Best AI-Powered Social Media Engagement Tools
Managing your engagement on a single platform can be easy to do manually. But when you’re juggling multiple social media platforms (which is the norm nowadays), you need at least one tool to handle every conversation.
We’ve compiled some of the best social media engagement tools to help narrow down your choice:
1. DGTLsuite
DGTLsuite is a powerful platform built to help businesses manage their digital presence with ease and connect with their audience more effectively.
It brings together social media management, customer care, and data analysis in one user-friendly system, making your digital strategy more efficient and straightforward.
One of its standout apps is DGTL Engage, a unified inbox that pulls together conversations from all your digital channels. It makes it easy for your team to connect with customers, resolve issues quickly, and deliver great experiences.
Then there’s DGTL Create, which helps you design, organize, and publish content across multiple platforms. It’s perfect for social media teams that want to collaborate without the hassle.
And finally, DGTL Analyze gives you the insights you need by collecting and organizing data from your accounts and workflows. It’s all about helping you understand your audience better and make smarter decisions.
Together, these tools are designed to save time, boost efficiency, and help you build stronger relationships with your audience, keeping your digital strategy on point.
Best Features
- Centralized digital inbox: Manage customer conversations from platforms like Facebook, Instagram, Twitter (X), LinkedIn, and more—all in one place.
- Response protocols: Use pre-written sets of instructions to reply quickly to FAQs and common inquiries, saving time and ensuring consistency.
- Advanced automation: Leverage intelligent chatbots and workflow tools to speed up response times and improve operational efficiency.
- Audience insights: Access detailed customer data to personalize interactions and foster long-term relationships.
- Omnichannel support: Deliver seamless experiences across digital channels, including SMS, email, and live chat.
Pros
- Simplifies customer support with an all-in-one inbox
- Automates responses to improve efficiency and reduce workload
- Provides detailed analytics for smarter decision-making
- Supports seamless collaboration with in-app tools for teams
- Integrates with CRM and bot services for a 360-degree customer view
- Offers omnichannel capabilities to manage diverse customer interactions
Pricing
DGTLsuite’s Engage Only plan is priced at $29 per month, offering tools to manage two social media accounts for one user. It’s ideal for businesses focusing on improving customer engagement, with features that centralize conversations and organize communication across platforms.
Single User Plans:
- Create Only: $9/month for 1 user and 2 social accounts, focused on content creation.
- Basic: $59/month for 1 user and 5 social accounts, combining creation and engagement.
Team Plans:
- Pro: $179/month for unlimited accounts, with $99 per additional user.
- Business: $299/month for multi-brand support, with $199 per additional user.
- Enterprise: Custom pricing for tailored solutions.
All plans include a 30-day money-back guarantee. Check the Pricing page to find the right plan for your business.
2. Mentionlytics
Mentionlytics is an AI-powered tool designed to help businesses monitor their brand’s online presence and stay on top of relevant conversations.
Source: G2
Using advanced AI algorithms, it tracks mentions across social media, blogs, forums, and news sites, giving you a clear picture of how your brand is perceived.
Best Features
- AI-driven brand monitoring: Uses intelligent algorithms to track mentions of your brand, competitors, and key topics across multiple social media accounts.
- Sentiment analysis: Leverages AI to determine whether mentions are positive, neutral, or negative, giving you a better understanding of audience perception.
- Customizable alerts: AI-powered notifications ensure you never miss important conversations or emerging trends.
- Multi-platform tracking: Monitors social media, news sites, blogs, and forums for a comprehensive view of your brand’s presence.
- Detailed analytics: AI processes data to provide trends, sentiment breakdowns, and campaign insights.
Pros
- Intuitive and easy to use
- Real-time AI alerts for quick action
- Offers deep insights into brand perception
Cons
- Limited integration options for some platforms
- Advanced plans can be costly for smaller businesses
Pricing
Mentionlytics starts at $49 per month for basic monitoring needs, with advanced plans available for larger teams and more extensive tracking capabilities.
3. Chatfuel
Chatfuel is an AI-powered chatbot platform that helps businesses create personalized and automated conversations for their social media channels.
Source: G2
It’s designed for customer service, lead generation, and engagement, which makes it a good choice for businesses looking to optimize interactions while maintaining a human touch.
Best Features
- AI-driven chatbot builder: Create customized chatbots without coding to handle FAQs, provide product recommendations, or collect customer information.
- Omnichannel support: Integrates with Facebook Messenger, Instagram, and other messaging platforms to engage your audience wherever they are.
- Automation tools: Automate repetitive tasks like responding to inquiries or gathering leads to save time and focus on growth.
- Customer segmentation: Use AI to personalize interactions based on user behavior and preferences.
- Analytics dashboard: Monitor chatbot performance and gain insights into customer interactions to refine your strategy.
Pros
- Easy-to-use interface with no coding required
- Quick setup for AI chatbots
- Strong integration with Facebook and Instagram
Cons
- Limited support for platforms outside the Meta ecosystem
- Advanced features may require higher-tier plans
Pricing
Chatfuel offers a free plan for basic chatbot creation. Paid plans start at $14 per month and include up to 500 contacts, inbox with human takeover, and comment automation.
4. Tweet Hunter
Tweet Hunter is an AI-powered platform designed specifically for Twitter (X) users who want to grow their audience, maximize engagement, and manage their content effectively.
Source: G2
Whether you’re an individual creator or a brand, Tweet Hunter offers tools to help you create impactful tweets, find trending topics, and stay organized.
Best Features
- AI content generation: Craft engaging tweets with AI suggestions tailored to your niche and audience.
- Content scheduling: Plan and schedule tweets to go live at the best times for maximum visibility.
- Engagement tracking: Monitor the performance of your tweets and identify what resonates most with your audience.
- Hashtag and topic discovery: Use AI to uncover trending hashtags and topics to stay relevant.
- Audience management: Track followers, mentions, and engagement metrics to refine your strategy.
Pros
- Simple interface optimized for Twitter (X)
- AI tools for quick content creation and ideation
- Provides detailed analytics for audience insights
Cons
- Limited to Twitter (X), no multi-platform support
- Advanced analytics require higher-tier plans
Pricing
Tweet Hunter’s Discover plan starts at $29 per month. It includes a library with more than 2 million tweets, custom tweet inspirations, and auto-DMs.
5. FeedHive
FeedHive is an AI-powered social media management platform designed to simplify content creation and engagement. With a focus on maximizing productivity, it offers tools to schedule posts, generate ideas, and analyze performance across multiple platforms.
FeedHive is best suited for creators and businesses looking to maintain a consistent presence while saving time.
Source: G2
Best Features
- AI content suggestions: Generate creative post ideas tailored to your audience and niche.
- Scheduling and automation: Plan and schedule posts across platforms like Facebook, Twitter (X), Instagram, and LinkedIn.
- Performance analytics: Track engagement metrics to see what works and optimize future posts.
- Content library: Save and organize your best-performing posts for easy reuse.
- Collaboration tools: Work with your team seamlessly to plan and execute campaigns.
Pros
- Easy-to-use interface with powerful AI tools
- Supports multiple social platforms for streamlined management
- Helps save time with content recycling features
Cons
- Limited advanced features for larger teams
- Some users may find analytics less detailed than other tools
Pricing
FeedHive’s pricing starts at $19 per month for basic plans, which include core features better suited for smaller teams. Larger teams with more needs may benefit from the Brand plan, which starts at $29 a month.
6. Brand24
Brand24 is an AI-driven media monitoring and analytics tool that helps businesses track online mentions, monitor brand reputation, and stay informed about industry trends.
Source: G2
It’s designed for businesses of all sizes by offering actionable insights into customer sentiment, competitor activity, and emerging conversations.
Best Features
- AI-powered sentiment analysis: Understand the tone of mentions to gauge whether they’re positive, neutral, or negative.
- Comprehensive media monitoring: Track mentions across social media, news sites, blogs, forums, and more.
- Custom alerts: Stay updated with real-time notifications for specific keywords or topics.
- Influencer identification: Discover key influencers and potential brand advocates within your industry.
- Detailed reporting: Access customizable analytics reports to measure the impact of social media marketing campaigns or brand perception.
Pros
- Covers a wide range of platforms for monitoring
- AI tools provide quick and accurate sentiment analysis
- Easy-to-use interface with in-depth analytics
Cons
- Advanced features can be pricey for small businesses
- Some integrations may require additional setup
Pricing
Brand24’s plans start at $149 a month for the Individual plan. It lets you manage one small plan and comes with basic AI features.
7. Tidio
Tidio is an AI-powered customer engagement platform that combines live chat, chatbots, and email tools to help businesses connect with their audience more effectively. It’s a good choice for businesses that want to enhance customer service and engagement without adding extra workload.
Source: G2
Best Features
- AI chatbots: Automate responses to common inquiries and guide customers through the sales process.
- Live chat: Offer real-time support to website visitors, improving customer satisfaction.
- Multichannel support: Manage conversations from live chat, email, and social media in one place.
- Visitor tracking: See what pages visitors are viewing to provide timely and relevant assistance.
- Customizable widgets: Tailor chat and chatbot interfaces to match your brand’s look and feel.
Pros
- Intuitive interface that’s easy to set up
- Combines automation with human support for seamless customer interactions
- Supports integration with e-commerce platforms like Shopify and WordPress
Cons
- Free plan is limited in features
- Advanced AI capabilities are only available in higher-tier plans
Pricing
Tidio offers a free plan for basic live chat and chatbot features. Paid plans start at $29 per month, with options for scaling based on business needs and team size. The cheapest plan comes with 100 handled conversations and basic analytics.
8. Meltwater
Meltwater is an AI-powered media intelligence platform designed to help businesses monitor their online presence, analyze market trends, and manage social media engagement.
Source: G2
With tools for media monitoring, influencer marketing, and campaign analysis, Meltwater provides a comprehensive solution for brands looking to stay informed and competitive.
Best Features
- AI-powered media monitoring: Tracks brand mentions, competitor activities, and industry trends across social media, news sites, blogs, and forums.
- Sentiment analysis: Understand the tone of conversations to assess public perception.
- Influencer marketing tools: Identify and collaborate with influencers relevant to your niche.
- Social media management: Schedule posts, engage with audiences, and analyze performance on various platforms.
- Customizable reports: Access detailed analytics and create tailored reports to measure social media success.
Pros
- Covers a wide range of platforms for monitoring and engagement
- Combines analytics with social media management tools
- Provides advanced influencer discovery and tracking
Cons
- Can be overwhelming for beginners due to its extensive features
- No direct pricing available
Pricing
Meltwater currently does not list its pricing publicly.
9. SocialBee
SocialBee is an AI-powered social media management tool designed to help businesses create, organize, and schedule content effortlessly.
Known for its category-based scheduling and automation, SocialBee is perfect for maintaining a consistent and balanced social media presence across multiple platforms.
Source: G2
Best Features
- Category-based scheduling: Organize content into categories (e.g., promotions, blogs, and engagement posts) to maintain a well-rounded strategy.
- Content recycling: Reuse evergreen posts to keep your feed active without creating new content constantly.
- AI content suggestions: Get tailored ideas to keep your posts fresh and engaging.
- Social media analytics: Track performance metrics to refine your content strategy.
- Team collaboration: Work seamlessly with your team to plan and approve posts.
Pros
- Intuitive content organization with category-based scheduling
- Saves time with automated content recycling
- Supports multiple platforms, including Facebook, Instagram, Twitter (X), LinkedIn, and Pinterest
Cons
- Limited analytics compared to more advanced tools
- Some users may find the learning curve for category setup a bit steep
Pricing
SocialBee’s pricing starts with the Bootstrap plan at $29 per month. It includes basic features like analytics and lets you manage up to 5 different social media channels.
DGTLsuite Makes Engagement Both Easy and Meaningful
AI is transforming how businesses approach social media engagement. These tools take care of the repetitive tasks—like responding to FAQs, analyzing performance, and scheduling posts—so you can focus on building meaningful connections with your audience.
You don’t need to be a tech pro to start using these tools. With intuitive designs and simple features, they make it easy to improve your strategy and stay on top of your social media game.
If you’re looking to grow your presence or connect more effectively with your audience, start with DGTLsuite.
DGTLsuite offers the tools you need to engage, create, and analyze—all in one seamless platform. Take the first step toward smarter social media engagement, and book a discovery call today!
FAQs About AI Social Media Engagement
How can AI be used for social media?
AI can simplify social media management by automating tasks like scheduling posts, analyzing audience behavior, and providing insights to improve audience engagement. It can also create personalized responses, recommend posting times, and even identify trending topics to maximize your social media content strategy.
Is there an AI that creates social media posts?
Yes, several AI tools can help you generate social media posts. These tools generate captions, suggest hashtags, and even design graphics, making content creation faster and more efficient. They’re great for ensuring each social media caption and post resonates with your audience while saving time.
What is the best AI to use for social media?
The best AI tool depends on your needs. Some focus on engagement, others specialize in content creation, and some offer all-in-one solutions. Tools like DGTLsuite provide a mix of features, including content management, customer engagement, and analytics, tailored for effective social media strategies.
How is AI used in social media listening?
AI-powered social listening tracks brand mentions, keywords, and industry trends across platforms. It analyzes sentiment, flags important conversations, and identifies opportunities for engagement. This helps you stay informed about public perception and respond quickly to feedback or emerging topics.
