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8 Best Social Media Management Tools to Try in 2025

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The All-In-One Social Management Platform

Engage with all social media accounts from one dashboard. Organize, plan, and publish social content from one place. And analyze your social media analytics with customizable reporting.

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Social media is no longer just a place to post updates—it’s a powerful way for businesses to connect with their audience, build a brand, and drive growth. It’s about creating meaningful interactions and keeping track of how things are going across different platforms.

But managing multiple accounts? That can quickly become challenging. Between creating fresh content, tracking engagement, and replying to followers, it can feel like you’re juggling too many balls at once.

No wonder over 77% of businesses are using social media to engage with customers—it’s a must-have in today’s marketing toolkit.

With 2025 around the corner, now’s the time to make sure you’ve got the right tools to handle it all. In this article, we’ll walk you through the eight best social media management tools for the year ahead, covering their top features and pricing plans to help you find the one that fits your needs.

1. DGTLsuite

DGTLsuite is a comprehensive social media management platform that handles all your digital needs, from content scheduling to in-depth analytics.

DGTLsuite calendar

Whether you’re managing one social account or an entire portfolio of brands, DGTLsuite’s integrated features make it easy to stay on top of your social media tasks without switching between different platforms.

Key Features

  • Unified social media dashboard: Manage all your accounts from a single dashboard–schedule posts, track engagement, and monitor conversations across platforms like Instagram, TikTok, Facebook, Twitter (X), and LinkedIn.
  • Content scheduling: Save time by planning, managing, and scheduling social media posts across platforms.
  • In-depth analytics and reporting: DGTLsuite provides comprehensive analytics that helps you track key metrics like response rates, post performance, volume by channel and day, and sentiment analysis.
  • Collaboration tools for teams: Teams can collaborate seamlessly with task assignments, content approvals, and feedback features, ensuring smooth workflows and avoiding unnecessary delays.
  • Media library: Social media managers can easily store media assets such as images and videos for easy retrieval and use in future posts.
  • Automatic UGC collection: DGTLsuite automatically collects all UGC across your connected platforms and pages into one folder and automatically adds tags and relevant context to help you manage your UGC. 
  • Omnichannel customer support: With DGTLsuite’s all-in-one digital inbox, you can easily process inbound customer interactions from Facebook, Instagram, Twitter (X), live chats, SMS, LinkedIn, email, and mobile applications.

Pros

  • DGTLsuite consolidates all social media tasks in one place, making it easier to manage everything
  • The platform is simple to use, whether you’re new to social media management or experienced
  • DGTLsuite scales with your business, making it perfect for teams of all sizes
  • Collaboration between team members is easy, improving workflow and reducing delays
  • You get detailed reports and insights into your social media performance
  • Automated UGC collection and post scheduling save you time
  • You can manage customer interactions from multiple platforms in one inbox
  • The platform offers features like sentiment analysis to meet your needs
  • DGTLsuite is adaptable, working for businesses of any size
  • A free trial is available so you can explore the platform before paying

Pricing Plans

DGTLsuite offers flexible pricing options to meet the needs of different users:

  • Create Only (single user plan): $9.99 per month, includes 1 user and 2 connected social accounts
  • Engage Only (single user plan): $29 per month, includes 1 user and 2 connected social media accounts
  • Basic plan (single user plan): $59 per month, covers 1 user and 5 connected social media accounts
  • Pro plan (team plan): $179 per month, plus an additional $99 per user, which provides unlimited connected accounts and advanced features like detailed analytics
  • Business plan (team plan): $299 per month, with an additional $199 per user, ideal for larger teams needing multi-brand support and more advanced analytics
  • Enterprise plan (team plan): Custom pricing, which includes all advanced features and API integrations for larger organizations

Each plan includes a free trial, so you can explore the platform before committing to a paid subscription​. Check out the Pricing page to see which plan is best for you.

If you’re ready to make your social media marketing efforts even more effective, book a discovery call to find out how DGTLsuite can help!

2. Hootsuite

HootsuiteSource: G2

Hootsuite is one of the earliest and most well-known social media management tools and offers a wide range of features that have been refined over time.

Its platform is built to accommodate businesses of all sizes, but it’s particularly suitable for medium to large companies needing advanced analytics and management capabilities.

Key Features

  • Users can create personalized dashboards to manage multiple accounts, track conversations, and review performance in one place.
  • Hootsuite lets users monitor what people are saying about their brand across various platforms, track competitors, and analyze trends using its built-in tools.
  • Save time by scheduling posts in bulk across multiple accounts.

Pros

  • Integration with all major social media platforms, including Facebook, Instagram, LinkedIn, and Twitter (X)
  • Detailed analytics and customizable reports help businesses measure the performance of posts and campaigns and track engagement metrics like reach and sentiment

Cons

  • Some users may find the interface complex at first, especially if they are unfamiliar with social media management tools
  • The platform can be slow at times
  • Occasional challenges with features related to Instagram

Pricing Plans

Hootsuite offers several pricing tiers:

  • Professional plan: $99/month for one user and up to 10 social accounts
  • Team plan: $249/month for up to three users and 20 social accounts
  • Enterprise plan: Pricing available upon request

3. Buffer

Buffer

Source: G2

Buffer is a social media marketing tool known for its ease of use, which makes it suitable for small businesses, solopreneurs, and anyone looking for straightforward social media management.

The tool focuses primarily on scheduling and publishing, with an interface designed for users who prioritize simplicity over complex features.

Key Features

  • Buffer’s intuitive drag-and-drop interface allows users to schedule posts effortlessly across multiple social media accounts. You can view all your scheduled posts and drafts in a single content calendar.
  • The platform provides a clear calendar view of upcoming content, so it’s easy to monitor and adjust your posting schedule.
  • While Buffer offers analytics, they are relatively simple compared to more advanced tools. They focus primarily on key metrics like impressions, engagement, and follower growth.

Pros

  • Buffer is designed to be simple, and it’s suitable for those without extensive experience in social media management
  • Its features are tailored to users who need an easy and affordable tool to schedule and manage posts

Cons

  • The platform has some limitations when it comes to dealing with large data sets
  • Limited support for Instagram in the basic plan
  • Doesn’t offer the more complex analytics, social listening, or competitor tracking found in higher-end tools

Pricing Plans

Buffer provides several pricing tiers:

  • Free plan: For managing up to 3 social accounts with 10 scheduled posts per account
  • Essentials plan: $6 per month per channel, offering unlimited posts and access to more detailed analytics
  • Team plan: $12 per month per channel, designed for multiple users with collaboration tools and approval workflows
  • Agency plan: $120 per month for up to 10 channels, suitable for agencies managing multiple clients

4. Sprout Social

Sprout SocialSource: G2

Sprout Social is known for its analytics and customer engagement tools, which makes it suitable for businesses focused on gaining deep insights into their social media strategy.

This social media management software goes beyond just scheduling. It also provides detailed reporting, CRM integration, and advanced social listening capabilities.

Key Features

  • Sprout Social delivers comprehensive reports that help users track key metrics like engagement, follower growth, and content performance across multiple social media channels.
  • The tool integrates with various CRM systems so businesses can manage customer interactions and track their social media engagement in one place.
  • Sprout Social’s listening tools enable businesses to monitor brand mentions, track competitors, and stay on top of industry trends.

Pros

  • The unified social inbox and sentiment analysis make it easier to interact with your audience
  • The in-depth reporting features allow businesses to track their social performance with detailed data

Cons

  • Sprout Social’s pricing is on the higher end, which may be a challenge for smaller businesses or startups
  • The platform has occasional glitches
  • Social listening is a separate add-on cost

Pricing Plans

Sprout Social offers these pricing plans:

  • Standard plan: $249 per user per month, includes 5 social profiles and access to basic reporting and social media management features
  • Professional plan: $399 per monthly user, including unlimited social profiles, advanced reporting, and more detailed analytics
  • Advanced plan: $499 per user per month, provides more comprehensive tools, such as chatbot automation and advanced analytics
  • Enterprise plan: Custom pricing for organizations with larger teams and more complex needs

5. Later

LaterSource: G2

Later is a social media management tool specifically designed for visual platforms. It’s a good choice for brands and influencers focused on Instagram and Pinterest.

With a clear emphasis on visual content, Later’s drag-and-drop functionality simplifies the process of organizing and scheduling posts.

Key Features

  • Users can visually plan and schedule social media posts with a simple drag-and-drop interface.
  • Later offers several Instagram-focused tools, including hashtag suggestions, Instagram Stories scheduling, and the Linkin.bio feature.
  • The tool provides performance metrics tailored to visual posts to help brands track engagement and optimize their strategies.

Pros

  • Suitable for users who prioritize visual content, such as fashion brands, lifestyle bloggers, and influencers
  • It offers multiple pricing plans so businesses of various sizes can select a plan that suits their needs and budget

Cons

  • Later is heavily geared towards visual platforms, making it less versatile for text-heavy social media strategies
  • The analytics section isn’t as robust

Pricing Plans

Later offers five pricing plans:

  • Starter plan: $25 per month for one user and one set of social profiles, with limited analytics and 30 posts per profile
  • Growth plan: $45 per month, supporting up to three users and three social sets with 150 posts per profile and more advanced analytics
  • Advanced plan: $80 per month, allowing six users and six social sets, with unlimited posts and full access to analytics
  • Agency plan: $200 per month, including ten users and 15 social sets, unlimited posts
  • Enterprise plan: Custom pricing with 20 users and 30 social sets, unlimited posts, and more

6. Zoho Social

Zoho SocialSource: G2

Zoho Social is an affordable and feature-rich social media management tool that is geared toward small businesses and startups.

Its intuitive platform allows users to manage multiple social media profiles, monitor engagement, and collaborate with teams effectively, all while keeping costs low.

Key Features

  • Track conversations, brand mentions, and hashtags across various platforms in real time.
  • Offers audience insights, post performance, and optimal posting times, helping you make data-driven decisions.
  • Simplifies teamwork with features like content approvals and task assignments.

Pros

  • Delivers a comprehensive set of tools at a fraction of the cost of many premium platforms
  • Seamlessly integrates with other Zoho products, such as its CRM, which is a bonus for businesses already using the Zoho ecosystem

Cons

  • May not have the advanced capabilities of more expensive platforms aimed at larger enterprises
  • Important features, such as the inbox feature, are available on the highest-paid plans

Pricing Plans

Zoho Social offers these pricing options:

  • Standard plan: €15 per month, covering 1 user and up to 9 social accounts, with basic features
  • Professional plan: €40 per month, providing 1 user access to 9 social accounts and additional features like bulk scheduling and advanced post insights
  • Premium plan: €65 per month, allowing up to 3 users and 10 social accounts, with features such as content approval workflows, UTM parameters, and customizable reports
  • Agency plan: €320 per month, supporting 5 users and 100 social accounts, for agencies with large social media portfolios
  • Agency+ plan: €460 per month, which extends the features of the Agency Plan to support 200 social accounts and 5 team members

7. Loomly

LoomlySource: G2

Loomly is a social media management tool designed with team collaboration and content creation in mind. It’s well-suited for teams that need straightforward social media scheduling and an easy way to approve posts, track performance, and maintain their content calendars.

With a user-friendly interface, Loomly makes it easy for marketing teams to create, fine-tune, and schedule content across multiple channels, including Facebook, Instagram, Twitter (X), and LinkedIn.

Key Features

  • Loomly offers customizable approval workflows to help make sure that every piece of content meets team standards before going live.
  • Users can schedule posts across several social platforms from a unified calendar view, making it easy to visualize the entire month’s content at a glance.
  • Loomly provides detailed social media reporting, allowing users to monitor post engagement, understand their audience better, and generate weekly or monthly reports to track performance.

Pros

  • Collaboration features are suitable for marketing teams, especially those working with multiple clients or departments
  • With flexible pricing plans, even small businesses can access robust tools without overspending

Cons

  • While Loomly integrates with major social platforms, it has fewer integrations compared to some of its competitors
  • Posted posts can’t be edited
  • Its analytics are basic compared to the other tools

Pricing Plans

Loomly offers several pricing tiers:

  • Base plan: $42 per month for 2 users and up to 10 social accounts
  • Standard plan: $80 per month for 6 users and up to 20 social accounts
  • Advanced plan: $175 per month for 14 users and up to 35 social accounts
  • Premium plan: $369 per month for 30 users and up to 50 social accounts
  • Enterprise plan: For larger teams (31+ users), pricing is available upon request

8. MeetEdgar

MeetEdgarSource: G2

MeetEdgar is a specialized social media tool that excels at automating content recycling. It helps businesses and individuals efficiently manage evergreen content by scheduling posts for repeated use, which can help maximize engagement over time.

Key Features

  • Store posts for ongoing use so that valuable content continues to reach new audiences.
  • Set posts to automatically recycle, which keeps your content calendar filled.
  • Track performance to understand which content resonates most with your audience.

Pros

  • Good for managing evergreen content
  • Simplifies long-term content scheduling

Cons

  • It is not ideal for short-term or time-sensitive campaigns
  • Limited social integrations
  • It’s not as intuitive as the other tools

Pricing Plans

MeetEdgar offers two pricing plans:

  • Eddie plan: $29.99 per month for 3 social accounts and 10 weekly automated posts
  • Edgar plan: $49.99 per month, supporting 25 social accounts and unlimited scheduled posts

Let DGTLsuite Make Social Media Less of a Chore

Managing social media doesn’t have to be overwhelming. DGTLsuite simplifies the process with an all-in-one platform that keeps everything organized, so you can focus on what matters.

With features like automated content scheduling, a single inbox for all your social interactions, and in-depth analytics, DGTLsuite takes the busywork out of social media management. It helps you stay on top of everything, from posts to performance, without switching between so many tools.

Whether you’re running a small business or working with a larger team, DGTLsuite makes it easier to stay efficient and keep your social media strategy on track.

Want to see how it can work for you? Book a discovery call today and explore how DGTLsuite can help streamline your social media management!

FAQs About Best Social Media Management Tools

What is the most popular social media management tool?

While there are many popular tools out there, DGTLsuite stands out as an all-in-one solution that simplifies social media management. With features like automated scheduling, a unified inbox for social interactions, and powerful analytics, it’s quickly gaining popularity among businesses of all sizes.

What is the 50/30/20 rule for social media?

The 50/30/20 rule is a content strategy for social media, suggesting that 50% of your posts should focus on engaging your audience, 30% should offer valuable content (like industry news or tips), and 20% should be promotional content about your products or services.

What is the best social media management tool for free?

For a free social media management tool, DGTLsuite offers a fantastic plan that lets you manage and schedule posts across multiple platforms, track engagement, and handle customer interactions. It’s an excellent choice for businesses looking for a free, all-in-one social media solution.

What is the best scheduling tool for social media?

When it comes to social media scheduling, DGTLsuite is the best tool for the job. With its automated content scheduling feature, you can plan your posts in advance, freeing up time while ensuring your social media presence stays active and consistent. Plus, its analytics help you track what’s working, so you can improve your strategy over time.

How do social media posts affect your online presence?

Social media posts play a crucial role in shaping your online presence by increasing visibility and driving engagement. Regular, well-crafted posts help establish your brand, build trust with your audience, and keep you at the top of your mind. They also allow you to interact with customers, respond to feedback, showcase your expertise, and maximize other social media efforts even more.

The All-In-One Social Media Management Tool

From easy scheduling to team collaboration and powerful analytics, DGTLsuite puts you in control of your entire social content process.

The All-In-One Social Management Platform

Engage with all social media accounts from one dashboard. Organize, plan, and publish social content from one place. And analyze your social media analytics with customizable reporting.
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