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5 Social Media Collaboration Software for Seamless Teamwork

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Engage with all social media accounts from one dashboard. Organize, plan, and publish social content from one place. And analyze your social media analytics with customizable reporting.

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Social media strategies become more complex, so the need for effective collaboration tools has grown. 

With marketing and social media teams often spread across various locations, social media collaboration software allows them to coordinate smoothly, manage content, and ensure cohesive messaging.

These tools streamline tasks like content planning, scheduling, and approval processes, which make it easier for teams to stay productive and aligned.

In this article, we’ll present the five best social media collaboration tools, their key features, and their benefits.

What is Social Media Collaboration Software?

Social media collaboration software is designed to simplify teamwork by allowing multiple users to work together on social media projects, such as content planning, post scheduling, and task assignments.

Unlike traditional social media management tools, which focus primarily on scheduling and analytics, collaboration software emphasizes teamwork and offers features like real-time communication, content approvals, and shared media libraries.

These tools are important for maintaining efficient workflows in social media marketing, particularly for teams working remotely or across different time zones. 

They allow marketers to coordinate more effectively while also ensuring that content is timely, relevant, and consistently on-brand.

Key functions of social media collaboration software are:

  • Task assignment and management
  • Content approval
  • Integrated communication
  • Scheduling and publishing

5 Best Social Media Collaboration Tools

Not sure which tool to choose? Here’s a detailed guide on the five best social media collaboration software:

1. DGTLsuite

dgtl engageDGTLsuite offers a robust platform designed to facilitate seamless social media collaboration. It combines scheduling, analytics, and task management in one unified solution.

This software simplifies teamwork, ensuring that everyone is aligned across social media projects, from content creation to customer engagement.

With DGTLsuite, you can:

  • Manage team messages and social media interactions in one centralized location
  • Easily assign tasks and manage content approval so that everyone stays on track
  • Have a central repository for media assets for consistent branding and efficient access
  • Plan and organize content with an intuitive calendar which allows visibility across all team members
  • Leave comments, assign mentions, and collaborate directly within posts to streamline the workflow

Pricing Plans

DGTLsuite offers various pricing plans to meet everyone’s needs:

  • Create Only: $9.99/month for 1 user and 2 social accounts
  • Engage Only: $29/month for 1 user, 2 social accounts, and more features such as the unified inbox and conversation history
  • Basic plan: $59/month for 1 user, 5 accounts, Zapier integrations, and content scheduling
  • Pro plan: $179/month, adding unlimited accounts for $99 per additional user, UGC harvesting, and team collaboration features for customer engagement
  • Business plan: $299/month, supporting multi-brand and advanced analytics
  • Enterprise plan: Custom pricing tailored for large teams with extensive requirements

All pricing plans come with a free trial, so you can explore the platform before making the decision.

Book a discovery call today!

2. Buffer

BufferImage source: G2

Buffer is a social media collaboration tool known for its straightforward, user-friendly design. With a focus on essential features, Buffer simplifies post scheduling and content management without overwhelming users with complex options.

Its easy-to-navigate interface and shared calendar support allow teams to maintain a steady posting schedule with minimal setup.

With Buffer, you get to:

  • Plan and manage social media posts across multiple social accounts
  • Collaborate with team members and streamline approvals directly on the platform
  • Track the basics of post engagement and follower growth

Pricing Plans

Buffer offers these pricing plans:

  • Free plan: Up to 3 social channels and limited scheduling
  • Essentials: $6/month per channel with unlimited scheduled posts and engagement features
  • Team: $12/month per channel, adding collaboration tools and approvals
  • Agency: $120/month for up to 10 channels, ideal for managing multiple clients

3. Hootsuite

hootsuiteSource: G2

Hootsuite is a social media management tool with collaboration features that make it suitable for larger organizations with complex social media needs.

Known for its scalability, Hootsuite offers robust tools that allow teams to manage multiple accounts on social media platforms, assign roles, and monitor social activity in real time.

Hootsuite allows you to:

  • Set access levels for team members to create smooth workflows
  • Manage post approvals and receive updates instantly
  • Access detailed metrics to measure engagement, audience growth, and content performance

Pricing Plans

You can choose from these pricing plans:

  • Professional: $99/month for 1 user and 10 accounts
  • Team: $249/month for 3 users and 20 accounts
  • Business: $739/month for 5 users and 35 accounts
  • Enterprise: Custom pricing, suitable for large teams with unlimited user access

4. Zoho Social

zoho socialImage source: G2

Zoho Social is designed for teams that require both social media management and customer relationship management (CRM) integration, making it suitable for businesses focused on lead generation and engagement.

With seamless CRM integration, Zoho Social provides tools that help teams manage social interactions, track customer data, and optimize content strategies in one centralized platform.

Zoho Social allows your social media team to:

  • Assign distinct roles (like manager, editor, and content creator) and use approval workflows to maintain quality control
  • Connect with Zoho CRM to capture leads directly from social interactions so teams can engage with potential clients
  • Get customizable reports that analyze metrics like engagement, reach, and brand sentiment, which can be shared with team members

Pricing Plans

Zoho Social offers four plans:

  • Standard plan: €15/month, designed for small teams with basic features like content scheduling, a single dashboard, and basic analytics
  • Professional plan: €40/month, adding tools like advanced content scheduling and post approval workflows
  • Premium plan: €65/month, supporting CRM integration and offering more detailed analytics, including custom report creation
  • Agency plans: €320/month for the basic agency plan or €460/month for the Agency Plus option, which includes advanced team collaboration features for managing multiple brands and client approval workflows

5. Sprout Social

sprout socialSource: G2

Sprout Social is a tool that combines social media management with advanced collaboration and CRM capabilities. This makes it suitable for teams focused on customer engagement.

This platform offers comprehensive tools for real-time, seamless collaboration, analytics, and CRM integrations that support customer-focused interactions across multiple social platforms.

With Sprout Social, your marketing team can:

  • Have a centralized all-in-one social inbox for messages and interactions across platforms
  • Capture, organize, and track customer interactions for a complete view of social engagement with Social Sprout’s CRM functionality
  • Easily coordinate and manage responses with features like content approvals and task assignments

Pricing Plans

Sprout Social offers several pricing plans:

  • Standard: $249 per month, which includes core features like a content calendar, inbox, and reporting for up to 5 profiles
  • Professional: $399 per month, adding features such as reporting on competitor analysis and advanced scheduling for unlimited profiles
  • Advanced: $499 per month, providing added capabilities like message spike alerts, automated chatbots, and premium CRM integration tools
  • Enterprise: Custom pricing, offering enhanced support, tailored onboarding, and specialized CRM integrations for large teams

6. SocialPilot

socialpilotSource: G2

SocialPilot is a cost-effective social media management platform that caters to small businesses and agencies.

It smooths out scheduling, collaboration, and analytics, which makes it a practical choice for teams managing multiple social media accounts.

This tool provides essential features for planning and coordinating social media campaigns, so that teams can stay productive while maintaining consistent content strategies.

With SocialPilot, your team can:

  • Schedule and publish content across multiple platforms like Facebook, Instagram, and Twitter
  • Collaborate efficiently with team roles, task assignments, and approval workflows
  • Access white-label reports for sharing performance insights with clients or stakeholders
  • Discover trending content using its content curation tools to keep posts relevant
  • Manage social conversations through its unified inbox for better customer engagement

Pricing Plans

SocialPilot offers tiered pricing plans to accommodate different team sizes and requirements:

  • Essentials: $30 per month, supporting 7 social accounts for 1 user
  • Standard: $50 per month, including 15 social accounts and access for up to 3 users
  • Premium: $100 per month, providing 25 social accounts and 6 user access
  • Ultimate: $200 per month for 50 social accounts and unlimited users

7. Canva

canvaSource: G2

Canva is a user-friendly design platform that combines intuitive tools with collaboration features, which is why it’s a good choice for teams working on visual content.

Its real-time collaboration capabilities and extensive library of templates help teams create stunning designs with minimal effort.

With Canva, your team can:

  • Collaborate in real time by leaving comments, making edits, and sharing designs seamlessly across devices
  • Centralize brand assets like logos, fonts, and colors to maintain consistency using the Brand Kit
  • Work together on presentations, social media posts, and other designs through its easy-to-use drag-and-drop interface
  • Assign roles and permissions, ensuring everyone contributes effectively without overlapping responsibilities
  • Schedule and publish social media content directly with the built-in Content Planner

Pricing Plans

Canva offers several pricing options to cater to different needs:

  • Free Plan: Ideal for individuals, providing access to basic templates and tools
  • Canva Pro: $12.99/month for one user, offering premium templates, advanced tools, and branding features
  • Canva for Teams: Starts at $14.99/month per user, adding team collaboration tools, shared libraries, and advanced workflows
  • Enterprise: Custom pricing for large organizations, including dedicated support, advanced brand controls, and enhanced security

Why Your Business Needs Social Media Collaboration Software

Managing a social media strategy without a collaborative tool can lead to miscommunication, scattered workflows, and missed deadlines.

Here’s why collaboration software is key for effective social media campaigns:

Streamlined Workflow

With collaboration tools, your team has a single platform for managing tasks like content planning, scheduling, and analyzing campaign performance.

Instead of switching between apps or dealing with long email chains, everything happens in an organized, centralized space.

This approach not only saves time but also makes it easier to coordinate across departments, which, in turn, makes sure that your campaigns stay on track and deadlines are met.

Improved Content Quality and Consistency

Your brand is only as strong as the story you tell, and telling that story consistently across platforms is what keeps your audience engaged and loyal.

Collaboration software makes it easier for your team to stay aligned with your brand’s tone, style, and messaging, no matter how many hands are involved in creating content.

Instead of worrying about off-brand posts or missed opportunities, you can focus on delivering content that feels authentic and cohesive.

From making sure your voice shines through to keeping visuals on-point, these tools help create a seamless flow of social media images and posts that strengthen your brand’s presence and build trust with your audience.

Better Team Communication

Great communication is the backbone of any successful team, especially when managing something as dynamic as social media.

Collaboration tools simplify this by providing real-time messaging, task assignments, and content approval workflows all in one place.

Instead of juggling endless email threads or struggling to keep everyone on the same page, your team has instant access to updates and can quickly respond to changes.

Need feedback on a post? It’s easy to loop in the right people. Spot an issue in the strategy? Adjustments can happen in minutes, not hours.

Real-Time Analytics and Feedback

Keeping a close eye on content performance as it happens allows your team to make smarter decisions without waiting for delayed reports.

Real-time analytics provides actionable insights and helps you refine your approach and improve campaign results quickly.

With analytics, you can:

Let DGTLsuite Make Social Media Less of a Chore

Achieve successful social media collaboration with DGTLsuite—the all-in-one tool designed to streamline every aspect of your social media strategy.

DGTLsuite automation toolFrom scheduling posts across multiple social media channels to monitoring engagement in real time, DGTLsuite enables teams to work together seamlessly. 

With its intuitive task management, content approval workflows, and unified inbox, you can simplify processes and make sure every message aligns with your brand.

Whether you’re a small business or a large enterprise, DGTLsuite’s flexible pricing options make it easy to find the perfect plan for your needs.

Book a discovery call today and take control of your social media management with ease!

FAQs About Social Media Collaboration Software

What is the best online collaboration tool?

The best collaboration tool depends on your needs, but for social media, DGTLsuite is an excellent choice. This social media tool helps teams plan, create, and analyze content in one place, making collaboration and project management incredibly simple and effective.

How do you collaborate on social media?

Collaborating on social media means working together on tasks like content creation, scheduling, and reviewing posts. DGTLsuite makes this easy by providing tools for communication, task assignments, and content approval—all in one platform.

Which software is best for social media posts?

DGTLsuite is ideal for managing social media posts. It lets you schedule content, track performance, and work with your team, which help maintain consistent and engaging messaging.

Is social media a collaboration tool?

Social media itself isn’t a collaboration tool, but with software like DGTLsuite, it becomes one. It helps teams manage tasks, approve content, and analyze results, turning social media management into a team effort.

 

The All-In-One Social Media Management Tool

From easy scheduling to team collaboration and powerful analytics, DGTLsuite puts you in control of your entire social content process.

The All-In-One Social Management Platform

Engage with all social media accounts from one dashboard. Organize, plan, and publish social content from one place. And analyze your social media analytics with customizable reporting.
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