11 Best Hootsuite Alternatives We’ve Tried and Tested

Ever felt overwhelmed by the sea of social media management tools out there? You’re not alone.

While Hootsuite has been a favorite for years, it might not be the perfect fit for everyone. Whether you’re looking for something more affordable, easier to use, or packed with different features, exploring alternatives can lead you to the perfect tool for your needs.

But where do you even start?

Let’s talk about the top 11 Hootsuite alternatives we’ve tried and tested to help you find the ideal match for your social media management needs.

What is Hootsuite?

Hootsuite is a platform that lets you manage all your social media profiles from one place, which makes it a favorite among businesses and individuals alike.

Launched in 2008, Hootsuite has become a go-to tool for scheduling posts, monitoring social media activity, and diving into analytics. Let’s take a closer look at its key features.

Source: Hootsuite.com

Hootsuite Features

• Social media scheduling: Imagine setting up your social media posts for the week and then forgetting about them. Hootsuite lets you schedule posts across Facebook, Twitter (X), LinkedIn, Instagram, and more. No more scrambling to post in real time.
• Content calendar: The visual content calendar is a lifesaver. It helps you see all your scheduled posts at a glance, so it’s easy to plan and organize your content strategy.
• Social media monitoring: Want to know what people are saying about you? Hootsuite’s monitoring tools let you track mentions, comments, and keywords across different social networks. You can jump into conversations and respond to your audience in real time.
• Analytics and reporting: Numbers don’t lie, and Hootsuite’s analytics give you the lowdown on your social media performance. Track metrics like engagement rates, audience growth, and reach to see what’s working and what’s not.
• Team collaboration: If you’re working with a team, Hootsuite makes collaboration incredibly easy. Assign tasks, approve posts, and manage permissions without the usual hassle.
• Integrations: Hootsuite integrates with many third-party apps and tools, from CRM systems to email marketing software.

Why Look for an Alternative to Hootsuite?

While Hootsuite is a popular choice for social media management, it’s not the perfect fit for everyone. Here are some reasons why you might be on the hunt for a different tool:

Cost

Hootsuite can be pretty pricey, especially if you’re running a small business or just managing your personal brand.

The higher-tier plans come with a hefty price tag, and even the more basic plans might stretch your budget. If you’re looking to cut costs without sacrificing functionality, an alternative social media management platform might be the way to go.

Complexity

Let’s face it: Hootsuite can be a bit overwhelming. Its interface is packed with features, which is great if you need them all, but it can be a nightmare if you don’t.

For some users, the learning curve is just too steep, and they end up feeling lost in a sea of options and settings.

Features

Hootsuite is a jack-of-all-trades, but sometimes you need a tool that’s a master of one. Maybe you need better analytics, more integrations, or more robust collaboration tools.

Whatever the case, there might be another platform out there that offers the specific features you’re after.

User Experience

User experience matters a lot. If you find Hootsuite’s interface clunky or its workflow cumbersome, you’re not alone. 

A tool that’s intuitive and easy to navigate can make your social media management tasks feel less like a chore.

Customer Support

Good customer support can make a huge difference, especially when you run into issues. Some users find Hootsuite’s support lacking, whether it’s slow response times or not-so-helpful answers. 

If you value quick, reliable help, exploring other options might be worth it.

Innovation

The social media landscape is always changing, and so are the tools that help manage it. 

Some alternatives to Hootsuite are constantly innovating and introducing new features that might be just what you need to stay ahead of the curve.

11 Top Hootsuite Alternatives for 2024

There are plenty of valid reasons to consider a Hootsuite alternative. Whether it’s cost, complexity, specific features, user experience, customer support, or the need for innovation, finding the right tool can make your social media management smoother and more effective.

Now, let’s check out some of the best alternatives for 2024. If Hootsuite isn’t a good fit, consider one of these social media management tools:

1. DGTLsuite

Looking for a social media management tool that won’t break the bank or make your head spin? DGTLsuite should be your first choice.

It’s a versatile platform designed to make managing your social media accounts a breeze with three main tools: Engage, Create, and Analyze. Let’s break down each one and its features.

DGTL Engage

One of the standout features of DGTLsuite is DGTL Engage. This tool is all about helping you connect with your audience more effectively with the following capabilities:

• Control and manage your digital conversations: DGTL Engage’s unified inbox brings all your social media messages together in one place. Whether it’s Facebook, Twitter (X), Instagram, LinkedIn, or even SMS and email, you can handle it all without jumping between apps.
• Work smarter with more visibility: Transitioning to digital channels and keeping up with customer inquiries can be a hassle. DGTL Engage simplifies this with data categorization (tags, tiers, protocols) so you can respond consistently and promptly. Plus, with response protocols, you can store and quickly retrieve pre-written responses for common questions.
• Understand your audience: Want to know your customers better? DGTL Engage provides essential customer details that help you deliver personalized service. Exceed their expectations by providing tailored experiences on their preferred communication channels.
• Easy collaboration and automation where it matters: Collaboration is key, and DGTL Engage makes it easy with seamless in-app collaboration tools and response protocols. It also integrates intelligent and customizable automation into your workflow. Automated support, powered by chatbots, optimizes your social interactions and drives efficiency.

DGTL Create

DGTL Create is designed to take the hassle out of managing your social media presence, which is perfect for businesses and teams that want to optimize their workflow while increasing their online presence.

Here’s a closer look at how it works:

• Social content planning and scheduling: Plan and publish posts for all your platforms without breaking a sweat. This social media scheduling tool makes sure you don’t miss any important details. You can even start planning your content with just an idea—no final graphic or caption is needed.
• Hassle-free content collaboration: DGTL Create makes it very easy to work with your internal team, freelancers, and clients. Manage content tasks smoothly, from brainstorming ideas to setting deadlines and assigning responsibilities. Everyone gets to see the most relevant info based on their role, so things are organized and efficient.
• An easily accessible media library: This tool lets you organize all your media in a way that makes sense and access it from any device. The integrated library means your team can upload and manage media for future content without any hassle.
• Streamline your workflow: Say goodbye to endless back-and-forth emails. With DGTL Create, you can leave comments right on your posts, see revision requests and status changes in real time, and communicate with your team using @mentions, public notices, private comments, and customizable notifications.

DGTL Analyze

DGTL Analyze is your go-to tool for diving deep into your social media and digital performance metrics. If you want to make data-driven decisions and truly understand how your digital efforts are paying off, this is the feature for you:

• Multiple dashboards and easy filtering: Ever get lost in a sea of numbers and graphs? DGTL Analyze provides intuitive dashboards where you can track performance and filter data easily. It’s all about making sense of your metrics without the headache.
• Deep dive into all your analytics: Ready to uncover new insights? DGTL Analyze lets you dive deep into your analytics and understand what’s driving your strategy initiatives. You can track everything from response rates to sentiment analysis, giving you a complete picture.
• Team insights: Analyze helps you measure ROI and team performance simultaneously. See how quickly and how often your team members reply to digital conversations and complete tasks, which can improve your customer service.
• Reporting and metrics that matter: No more sifting through endless data. DGTL Analyze offers simple, intuitive, and filterable reports that quickly tell you what’s working and what’s not. Focus on the metrics that matter most to your business.

Pros

• DGTLsuite combines content planning, engagement, and analytics in one platform to save you the hassle of juggling multiple tools.
• The platform is designed to be intuitive and easy to navigate so it’s accessible for users of all skill levels.
• Track performance metrics that matter to your business with detailed analytics that help you make informed decisions.
• Features like the unified inbox, media library, and in-app collaboration tools simplify team workflows and improve communication.
• Automate repetitive tasks and responses to save time and ensure consistency in your social media interactions.
• DGTLsuite offers strong customer support, which means help is available when you need it.
• The platform allows for customizable workflows and reports to help you tailor the tool to fit your specific needs.
• Whether you’re a solo entrepreneur or part of a large team, DGTLsuite’s features can scale to meet your needs.

Pricing

DGTLsuite offers a range of pricing plans tailored to different needs and business sizes. Here’s the pricing breakdown for single users:

• Create Only: $9 per month for 1 user and 2 connected social media accounts
• Engage Only: $29 per month for 1 user and 2 connected social media accounts
• Basic: $59 per month for 1 user and 5 connected social media accounts

If you work with a team, here’s the pricing for team plans:

• Pro: Starts at $179 per month plus $99 per month for each additional user; comes with unlimited connected social media accounts
• Business: Starts at $299 per month plus $199 for each additional user; comes with unlimited connected social media accounts and more in-depth features than Pro
• Enterprise: Pricing available upon consultation; comes with full features

Take note that all plans have a 30-day money-back guarantee. Plus, you can try premium features for free if you sign up for a Pro or Business trial.

Book a discovery call today!

2. Sendible

Source: Sendible.com

Sendible is a popular social media management tool that can handle everything–and more.

This powerhouse is one of the favorites among agencies and businesses that need to manage multiple clients and accounts seamlessly. Let’s dive into what makes Sendible tick and see if it’s the right fit for you.

Key Features

• Social media scheduling: With Sendible, you can schedule all your social media accounts in one go. It supports all the major platforms like Facebook, Twitter (X), Instagram, LinkedIn, and more.
• Content curation: Finding and sharing great content has never been easier. Sendible helps you discover content that resonates with your audience and share it effortlessly.
• Robust analytics: Sendible’s detailed analytics give you all the insights you need to track your social media success.
• CRM integration: Manage your customer relationships without leaving the platform. Sendible’s CRM tools make it easy to keep track of your interactions and nurture your leads.
• Team collaboration: Sendible makes collaboration a breeze with task assignments, content approvals, and internal messaging.
• Customizable dashboards: Create dashboards that show you the metrics that matter most. It’s all about making the data work for you.
• White-label solutions: Running an agency? Sendible’s white-label options let you customize the platform with your branding.

Pros

• If you’ve got a team, Sendible is designed to help you work together efficiently. Assign tasks, approve content, and chat internally without breaking a sweat.
• The analytics and reporting tools are top-notch, helping you make data-driven decisions to improve your social media strategy.
• Sendible has a responsive and helpful support team.
• Even if you’re new to social media management tools, Sendible’s intuitive design makes it easy to get started.
• It integrates with a variety of tools and platforms to expand its functionality.

Cons

• Sendible can be a bit pricey, especially for smaller businesses or individuals.
• With great power comes a bit of a learning curve. Some users find it takes a little time to get the hang of all the features.
• While generally reliable, some users have reported occasional glitches or slow performance.

Pricing

• • Creator Plan: $29 per month and great for solopreneurs and small businesses managing up to 6 profiles
  • Traction Plan: $89 per month and perfect for growing businesses with up to 24 profiles
  • Growth Plan: $199 per month and ideal for larger teams and agencies managing up to 49 profiles

• Advanced Plan: $240 per month and perfect for businesses managing 60 profiles

• Enterprise Plan: $750 per month and tailored for enterprises managing 300 profiles

3. Buffer

Source: Buffer.com

Buffer is a straightforward social media management tool known for its simplicity and effectiveness. It’s suitable for businesses and individuals who want to streamline their social media efforts without getting bogged down by overly complex features. 

But how does it work?

Key Features

• Easy post scheduling: Buffer lets you schedule posts across major social media platforms like Facebook, Twitter (X), LinkedIn, and Instagram with ease. Simply queue up your content and let Buffer handle the rest.
• Content planning tools: Plan your social media content in advance with Buffer’s intuitive planning tools. This helps make sure you always have fresh content ready to go.
• Basic analytics: Gain insights into your social media performance with Buffer’s analytics. Track key metrics like engagement rates and follower growth to see how your content is performing.
• Team collaboration: Work with your team to create and schedule content. Buffer makes it easy to collaborate and ensure that everyone is on the same page.
• Browser extension: Buffer’s browser extension allows you to share content directly from the web to your social media accounts with just a few clicks.

Pros

• Buffer is designed to be simple and easy to use, which makes it accessible even for social media newbies.
• Buffer offers competitive pricing plans, so it’s a great choice for small businesses and individuals.
• Users praise Buffer for its reliability and consistent performance, which means that your posts go out as scheduled.
• Buffer’s planning tools help you maintain a consistent social media presence without the stress of real-time posting.

Cons

• The basic plans may lack some advanced features available in more expensive tools.
• While Buffer provides essential analytics, it may not be as comprehensive as some other tools.
• Buffer requires you to use reminders for posting on Instagram, which can be a bit cumbersome compared to tools that offer direct posting.

Pricing

• Free Plan: Manage up to three social accounts and includes planning and publishing tools, a landing page builder, and an AI assistant
• Essentials Plan: $6 per month per social channel and includes all the Free Plan features, plus engagement tools and analytics report
• Team Plan: $12 per month per social channel and adds team collaboration features
• Agency Plan: $120 per month for 10 channels and offers custom access and permissions 

4. Agorapulse

Source: Agorapulse.com

Agorapulse is a comprehensive social media management tool that caters to businesses and agencies looking for a powerful solution to manage their social media activities. 

With its intuitive features and user-friendly interface, Agorapulse helps streamline social media management, engagement, and analytics.

Let’s dive into what makes Agorapulse stand out.

Key Features

• Scheduling and publishing: Easily schedule and publish posts across multiple social media platforms, including Facebook, Twitter (X), Instagram, LinkedIn, and YouTube. The calendar view makes it simple to see and manage all your scheduled content.
• Social inbox: Manage all your social media messages, comments, and mentions from a unified inbox. This feature helps guarantee that you never miss an important interaction.
• Advanced analytics: Get detailed insights into your social media performance with advanced analytics and customizable reports. Track engagement, follower growth, and the effectiveness of your social media campaigns.
• Team collaboration: Agorapulse supports seamless collaboration with features that allow team members to assign tasks, approve posts, and manage permissions.
• Listening and monitoring: Use social listening tools to keep an ear to the ground and stay informed about conversations relevant to your brand. These tools track keywords, hashtags, and mentions across the web.
• Content management: Organize and store your media assets in a content library so it’s easy to access and use them for future posts.

Pros

• Agorapulse is designed to be intuitive and easy to use, making it accessible for users of all skill levels.
• The platform offers a wide range of features that cover all aspects of social media management, from scheduling to analytics and social listening.
• The detailed analytics and reporting tools provide valuable insights that help in optimizing social media strategies.
• Managing interactions across multiple platforms from a single inbox is a significant time-saver.

Cons

• Agorapulse can be on the pricier side, especially for smaller businesses or individual users.
• While Agorapulse offers several integrations, it may not have as many as some other social media management tools.
• New users might find the extensive features a bit overwhelming at first.

Pricing

• Free Plan: Ideal for individuals or small teams just starting out. It includes basic features to help you manage up to 3 social media channels
• Standard Plan: $69 per user per month for 10 social profiles
• Professional Plan: $99 per user per month for 10 social profiles. This plan is suitable for small teams or businesses and includes advanced features and more comprehensive analytics
• Advanced Plan: $149 per user per month for 10 social profiles. This plan is designed for larger teams or agencies and offers full access to all features and higher limits on users and social profiles
• Custom Plan: Custom pricing. Tailored for large organizations with specific requirements and needs

5. Metricool

Source: Metricool.com

Metricool is designed to help businesses and individuals streamline their online presence while offering a range of features that make social media planning, posting, and performance tracking a breeze.

Let’s dive into what makes Metricool so engaging.

Key Features

• Intuitive planning: Metricool’s drag-and-drop calendar lets you plan and schedule your posts across platforms like Facebook, Twitter (X), Instagram, LinkedIn, and more.
• Social media analytics: Metricool provides detailed analytics so you can track engagement, reach, follower growth, and more. Plus, it integrates with Google Analytics to give you a full picture of your web performance.
• Ad management: The tool lets you manage and track your ad campaigns on Facebook, Instagram, and Google Ads. You can monitor performance and optimize your spending all in one place.
• Competitor analysis: The competitor analysis tool helps you keep an eye on their social media performance, so you can stay ahead of the game.
• Custom reports: Metricool’s customizable reports let you showcase your social media and web performance in a way that highlights the metrics that matter most to you.

Pros

• Metricool offers detailed insights into both social media and web performance, giving you a holistic view of your online efforts.
• Even if you’re new to analytics tools, Metricool is designed to be intuitive and easy to navigate.
• Managing your ad campaigns across multiple platforms is a breeze with Metricool.
• This tool provides valuable insights into your competitors’ strategies, helping you stay competitive.
• You can create reports that are tailored to your needs, making it easy to communicate your results.

Cons

• While the free plan is a great start, accessing advanced features will require upgrading to a paid plan.
• There’s a lot to explore in Metricool, and it might take a bit of time to fully understand and use all its features.

Pricing

• Free Plan: Perfect for individuals and small businesses starting out as it includes basic analytics and planning tools
• Starter Plan: $22 per month for 5 brands; is ideal for small teams, offering advanced features and support
• Advanced Plan: $54 per month for 15 brands and designed for medium-sized teams
• Custom Plan: Offers custom pricing and starts at 50 brands; tailored for large organizations with extensive needs

6. Later

Source: Later.com

Later is your go-to social media management tool, especially if you love visual content and want to keep your social media presence fresh and engaging.

It’s perfect for businesses and individuals who want to plan, schedule, and analyze their posts without the hassle. Let’s explore what makes Later a favorite among social media enthusiasts.

Key Features

• Visual content calendar: Later’s drag-and-drop calendar makes it easy to plan and schedule your posts. See all your upcoming posts at a glance so your feed looks cohesive and appealing.
• Instagram scheduling: Later shines when it comes to Instagram. Schedule photos, videos, stories, and carousel posts with ease. Plus, you can visually plan your Instagram feed to see how your posts will look together.
• Analytics and reporting: Later provides insights into your social media performance, including engagement metrics, best times to post, and follower growth. These analytics help you refine your strategy and boost your social media presence.
• User-generated content tools: Find and share user-generated content effortlessly. Discover content that features your brand and repost it with proper credit to engage with your audience and build a community.
• Link in bio: Transform your Instagram bio into a mini-website with clickable links that drive traffic to your website, blog, or product pages.

Pros

• The visual content calendar is intuitive and perfect for planning a cohesive Instagram feed.
• Later offers competitive pricing plans, which makes it accessible for individuals and businesses of all sizes.
• Later excels at Instagram scheduling and analytics while offering features tailored specifically to this platform.
• The platform is easy to use, even for those who are new to social media management tools.

Cons

• While Later is excellent for Instagram, it supports fewer social media platforms compared to some competitors.
• The analytics provided are useful but may not be as comprehensive as those offered by more advanced tools.
• For some social networks, you’ll need to use reminders to manually post your scheduled content.

Pricing

• Free Plan: Manage up to one social profile per platform and schedule up to 12 posts per month per social platform
• Starter Plan: $25 per month for 1 social set (one profile for IG, TikTok, Facebook, Pinterest, Youtube, and LinkedIn) and is great for individuals or small businesses
• Growth Plan: $45 per month for 3 social sets; suitable for growing businesses with more social profiles and advanced analytics
• Advanced Plan: $80 per month for 6 social sets; designed for larger teams with multiple users and access to all premium features
• Agency Plan: $200 per month for 15 social sets and is perfect for big teams handling multiple platforms and need access to all social media tools

7. CoSchedule

Source: Coschedule.com

CoSchedule is a versatile marketing management tool that combines project management, content scheduling, and team collaboration into one seamless platform. 

It’s designed for businesses and marketing teams wanting to simplify their workflows and stay organized.

Key Features

• Marketing calendar: CoSchedule’s calendar is a visual hub where you can drag and drop tasks, schedule social media posts, and plan your content strategy effortlessly.
• Content organizer: Keep everything tidy with CoSchedule’s content organizer. Manage your blog posts, social media updates, and marketing campaigns from a single dashboard.
• Social media scheduling: Plan and schedule your social media posts across multiple platforms like Facebook, Twitter (X), LinkedIn, Instagram, and more. 
• Team collaboration: CoSchedule makes it easy to assign tasks, set deadlines, and communicate directly within the platform so everyone stays on the same page.
• Task templates: Speed up repetitive processes with customizable task templates. This helps ensure consistency and saves you tons of time.
• Analytics and reporting: CoSchedule’s analytics give you insights into what’s working and what needs tweaking.

Pros

• CoSchedule covers all aspects of marketing management, from scheduling to analytics, which gives you everything you need in one place.
• The platform is designed to be intuitive and easy to navigate, so you don’t have to be a tech whiz to use it.
• CoSchedule’s collaboration tools help keep your team organized and productive.
• Create and customize task templates to simplify your workflows and maintain consistency.

Cons

• CoSchedule can be on the pricey side, especially for smaller businesses or individual users.
• With so many features, it might take some time to get the hang of everything CoSchedule has to offer.
• While CoSchedule integrates with many popular tools, it may not have as many integrations as some other platforms.

Pricing

• Free Calendar: Suitable for individuals looking for basic social publishing; comes with 1 user account for 2 social media profiles
• Social Calendar: Starting at $19 per user per month, this plan includes basic calendar and scheduling features
• Agency Calendar: Starts at $49 per user per month for 3 users and 5 connected social accounts; great for agencies that need calendars for each client
• Content Calendar and Marketing Suite: Custom pricing; designed for larger teams and enterprises, this plan includes advanced features like asset management, team collaboration tools, and in-depth analytics

8. Nextiva

Source: Nextiva.com

Nextiva is a comprehensive business communications platform designed to unify your communication channels, which ultimately makes it easier to stay connected and productive. 

Here’s what Nextiva has to offer:

Key Features

• Unified communication: Nextiva combines phone, email, text, and video conferencing into one platform, simplifying communication and ensuring your team can stay connected through various channels without switching platforms.
• VoIP phone system: This feature includes call routing, voicemail to email, call analytics, and more. It’s perfect for businesses needing a reliable and flexible phone system.
• Customer Relationship Management (CRM): Integrated CRM tools help manage customer interactions and relationships. Track interactions, manage sales pipelines, and ensure your team has all the necessary information at their fingertips.
• Team collaboration tools: With team messaging, video conferencing, and file sharing, your team can collaborate effectively, no matter where they are.
• Advanced analytics: Gain insights into communication patterns and performance with advanced analytics. Track metrics like call volume, response times, and customer satisfaction to improve operations.
• Automation and AI: Nextiva uses AI and automation to streamline workflows, such as automating customer follow-ups or routing calls to the appropriate departments.

Pros

• Reduces the need for multiple platforms and simplifies business communications.
• Suitable for both small businesses and large enterprises, with plans that grow with your business.
• Designed to be intuitive, so it’s easy for users to navigate and utilize various features.

Cons

• It can be expensive, especially for smaller businesses or startups with tight budgets.
• The wide range of features can be overwhelming for new users or businesses transitioning from simpler systems.
• While it integrates with many popular tools, some users may find it lacks the specific integrations they need.

Pricing

• Digital Plan: $25 per user per month and includes basic communication tools
• Core Plan: $35 per user per month; adds more advanced features like voicemail transcription and call recording
• Engage Plan: Starting at $50 per user per month, this plan includes all the features of the Core plan plus advanced analytics and integrations
• Power Suite Plan: Starts at $75 per user per month for businesses that need the full suite of Nextiva’s features, including advanced CRM and automation tools

9. Zoho Social

Source: Zoho.com

Zoho Social is a tool especially popular among social media managers and small to medium-sized businesses for its robust capabilities and user-friendly design.

It covers everything from scheduling to analytics, making it a comprehensive tool for all your social media marketing needs.

Key Features

• Scheduling and publishing: Zoho Social allows you to plan and publish posts across all major platforms, including Facebook, Twitter (X), Instagram, LinkedIn, and more. With flexible scheduling options, it’s easy to post at optimal times to maximize engagement.
• Content pipeline: The content pipeline lets you queue up posts in bulk, saving you time and effort. You can even recycle popular posts to keep your feed active without constantly creating new content.
• Social listening: Stay updated on what people are saying about your brand. With Zoho Social’s listening tools, you can track mentions, keywords, and hashtags, so it’s easy to engage with your audience in real time.
• Advanced analytics: The platform provides detailed analytics so you can track engagement, reach, and other key metrics. Zoho Social’s customizable reports also help you gain insights into your social media performance to refine your strategy.
• Team collaboration: Zoho Social offers collaboration tools that allow you to work seamlessly with team members. Assign roles, review content drafts, and manage approvals directly in the app.

Pros

• Zoho Social’s user-friendly interface and affordable pricing make it suitable for small businesses and individual social media managers.
• The content pipeline and scheduling features make social media publishing efficient and easy.
• The platform supports real-time social listening, allowing you to respond to your audience effectively.
• Advanced analytics and customizable reports help you track social media performance.

Cons

• Zoho Social may lack some advanced features found in other platforms, like white-label options.
• It may not be as suitable for larger teams or agencies that need more extensive collaboration tools.

Pricing

• Standard Plan: $15 per month for 1 brand, suitable for individuals or small teams managing up to 10 profiles.
• Professional Plan: $40 per month, allowing up to 10 profiles and added collaboration features.
• Premium Plan: $65 per month, including 3 users and 11 accounts.
• Agency Plan: $320 per month, supporting up to 5 team members, 110 channels and advanced reporting options, ideal for agencies and larger teams.
• Agency Plus Plan: $460 per month, offering support for up to 220 channels, higher user limits, and premium support.

10. Sprinklr

Source: Sprinklr.com

Sprinklr is a Hootsuite alternative designed for enterprise-level social media management. Known for its in-depth analytics and scalability, it’s suitable for businesses with complex social media marketing needs and a large team to manage.

Sprinklr enables you to control every aspect of your social media publishing from one place.

Key Features

• Unified platform: Sprinklr unifies social media, customer service, and marketing on one platform, allowing you to manage and streamline all customer interactions seamlessly.
• Advanced analytics and AI: Sprinklr leverages AI-driven analytics to provide deep insights into customer sentiment, engagement, and brand reputation. With its advanced reporting features, you can track your social media performance across multiple channels.
• Automated publishing: Automate and schedule posts across multiple platforms with Sprinklr’s publishing tools. Customize your content based on platform requirements, ensuring each post is optimized.
• Social listening and engagement: The platform’s social listening tools allow you to track keywords, monitor competitor activity, and stay updated on industry trends. Sprinklr also offers an engagement module to manage customer messages and interactions.
• Collaboration tools: Sprinklr’s collaboration features allow team members to work together on campaigns, streamline approvals, and maintain consistency across all content.

Pros

• Sprinklr’s AI-driven analytics provide valuable insights that help shape and improve your social media strategy.
• The platform’s unified approach simplifies social media publishing, customer engagement, and marketing all in one tool.
• Social listening tools offer comprehensive tracking to ensure you’re always connected with your audience.

Cons

• Sprinklr is a premium tool with pricing tailored to large enterprises, which makes it less suitable for smaller businesses.
• Due to its comprehensive features, the platform may require some training for new users.

Pricing

• Social media management solution: $249 per user per month, for smaller teams looking for an omnichannel publisher that comes with built-in listening and GenAI.
• SMM and customer service solution: $359 per seat per month, includes customer care for 15+ channels 
• Custom social media management solution: Custom pricing

11. SocialBee

Source: Socialbee.com

SocialBee is a well-rounded Hootsuite alternative tailored for businesses and social media managers looking for an organized approach to content creation, scheduling, and audience engagement.

It’s suitable for small businesses and freelancers, thanks to its straightforward interface and strong support for content categories.

Key Features

• Content categories: SocialBee allows you to create and organize posts by content categories, helping you maintain a balanced content mix without constantly rethinking your strategy. You can set up categories like “Promotions,” “Blog Posts,” or “Engagement” to keep your social media feeds consistent.
• Recycling evergreen content: With SocialBee, you can recycle evergreen content to keep your social media publishing steady without creating new posts every day. This is particularly useful for social media marketing strategies that need consistent engagement.
• Scheduling across platforms: Manage your posts across multiple platforms, including Facebook, Twitter (X), Instagram, LinkedIn, and Pinterest, with a scheduling calendar that lets you plan days or weeks in advance.
• Social media analytics dashboard: Track your performance with SocialBee’s analytics tools, which provide insights into reach, engagement, and click-through rates.
• Custom URL shortening and tracking: SocialBee includes URL shortening, complete with click tracking, so you can better understand what’s driving engagement on your posts.

Pros

• The content categories and evergreen scheduling features help streamline and automate posting.
• It’s easy to use and accessible for beginners while providing essential tools for professionals.
• The platform is highly affordable, making it a suitable choice for small businesses and freelancers.

Cons

• SocialBee’s analytics may not be as detailed as those offered by higher-priced competitors.
• Limited integrations compared to more advanced tools.

Pricing

• Bootstrap Plan: $24 per month for 5 social accounts, ideal for solo professionals or freelancers.
• Accelerate Plan: $40 per month for 10 social accounts, which adds more content and collaboration options.
• Pro Plan: $82 per month for 25 social accounts.
• Pro50 Plan: $179 per month for 50 social accounts.
• Pro100 Plan: $329 per month for 100 social accounts.
• Pro150 Plan: $149 per month for 150 social accounts.

Simplify Your Marketing Efforts With DGTLsuite

Finding the right social media management tool can feel like hunting for a needle in a haystack, but once you’ve got the perfect match, it’s a game-changer.

Whether you’re looking for something simple and effective like Buffer, a comprehensive powerhouse like CoSchedule, or a visually focused tool like Later, there’s a solution out there to elevate your social media game.

But if you’re after an all-in-one platform that combines ease of use, powerful features, and top-notch support, DGTLsuite should be on your radar. 

With its versatile tools for social media planning, engagement, and analytics, DGTLsuite is designed to make your social media efforts more efficient and impactful.

Ready to revolutionize your social media strategy? 

Book a discovery call today!

FAQs About Hootsuite Alternatives

Is there a free alternative to Hootsuite?

Yes, several social media management platforms offer free versions, making them excellent options if you’re on a budget. Tools like Buffer, Zoho Social, and Metricool provide free plans with basic features like scheduling and limited social media analytics dashboards. While these plans may lack the full functionality of Hootsuite, they can be enough for small businesses or individuals who need simple social media management without the high cost.

Is Hootsuite free anymore?

No, Hootsuite no longer offers a free plan. However, they do have various pricing tiers that start with affordable options designed for smaller teams or businesses. If you’re looking for the best Hootsuite alternative with a free plan, consider platforms like Buffer or Later.

Is Hootsuite worth it in 2024?

Hootsuite remains a strong choice in 2024 due to its robust features, such as advanced scheduling, a comprehensive social media analytics dashboard, and team collaboration tools. However, its higher pricing may not suit all budgets, especially for small businesses. If you’re seeking a tool that’s better than Hootsuite in terms of affordability and ease of use, exploring alternatives like DGTLsuite or Zoho Social could be worthwhile.

Who is Hootsuite’s competition?

Hootsuite has several competitors, each offering unique features tailored to various social media needs. Popular alternatives include DGTLsuite, Sendible, Buffer, Zoho Social, and Agorapulse. Each of these platforms has specific strengths, like simplified user interfaces, deeper social listening, or enhanced analytics capabilities, making them good choices if you’re seeking the best Hootsuite alternative.

What tools work well with Google Business Profile?

Some social media management platforms integrate with Google Business Profile, enabling you to manage posts, reviews, and customer interactions directly within the platform. Sprout Social and Sendible, for example, offer this integration, making it easy to streamline your social media and local SEO efforts all in one place. This can be a valuable feature for businesses with a strong local presence.