Managing social media can be a real grind, can’t it? Constantly posting, replying to comments, staying on top of mentions—it’s enough to make your head spin.
Social engagement software changes that by simplifying the process and bringing all your interactions into one place.
You can quickly respond to messages, monitor conversations about your brand, and even analyze what’s resonating with your audience. Social engagement software doesn’t just help you stay on top of the conversation—it makes sure you’re a key part of it.
If you’re looking to turn followers into loyal fans and keep your brand front and center, this is the tool you need. But which one should you choose?
In this guide, we will go over the ins and outs of different social media management software and their engagement features, how they can benefit your business, and some of the best options to choose from.
What Are Social Media Engagement Platforms?
Social media engagement platforms are tools that help you manage your interactions with your audience across different social media channels.
They allow you to monitor comments, respond to direct messages, track mentions, and analyze the impact of your content, all from one place. With these platforms, you can also:
- Schedule posts
- Measure engagement
- Keep track of what people are saying about your brand
By providing centralized management, these tools make it easier to maintain a consistent presence and build meaningful connections with your followers.
What Does a Social Media Engagement Platform Do?
Now that we’ve defined what these tools are, let’s take a closer look at what they can do for your business.
A social media engagement platform helps you manage and streamline all interactions on your social channels. Its primary job is to simplify how you engage with your audience.
Here’s what it typically does:
- Centralized management: Combines all your social messages, comments, and mentions in one place so you can quickly respond without switching between accounts.
- Content scheduling: Lets you plan and schedule posts in advance, which can help you create a consistent presence across different platforms.
- Social listening: Monitors keywords, hashtags, and mentions related to your brand, helping you stay aware of conversations and trends.
- Analytics and reporting: Tracks how your posts perform, giving insights into engagement rates, reach, and what’s resonating with your audience.
- Collaboration tools: Makes it easier for teams to work together on campaigns, respond to messages, and manage posts efficiently.
7 Best Social Media Management Tools to Maximize Engagement
Trying to manage engagements on all your social media platforms manually is futile. If you want to build a strong online presence on multiple platforms, you need a social media management tool that can handle it all.
Not sure which one to choose? We’ve rounded up seven of the best social media management tools with engagement features here:
1. DGTLsuite
DGTLsuite stands out as a powerful tool designed for businesses and individuals looking to level up their social media game. Whether you’re a brand manager, content creator, or part of a digital marketing team, DGTLsuite offers a full suite of features to help you simplify your social strategy.
This social media management platform covers everything from planning and posting to analyzing and engaging with your audience—all while saving you precious time. The goal? To make your social media management as seamless and impactful as possible.
If you’re tired of jumping between multiple tools to keep your social presence in check, DGTLsuite might be just what you need. Its integrated approach makes it easy to collaborate with your team, track your performance, and respond to your audience from one centralized location.
Best Features
- Cross-network scheduling: Effortlessly schedule posts across all major social platforms to achieve consistent and timely content delivery.
- Centralized content management: View and manage all published and scheduled posts in either a calendar or list format so you can spot content gaps and plan campaigns effectively.
- Collaborative tools: Work easily with your team on social campaigns by using DGTLsuite’s collaborative features to coordinate, plan, and track posts.
- Drafting and approval: Plan topics, draft posts, gather feedback, and manage approvals—all from one user-friendly platform.
- Unified inbox for engagement: Keep up with comments, messages, and mentions from different platforms (Instagram DMs, Facebook Messenger, etc.) through a single inbox stream, which allows for faster and more effective responses.
- Bulk uploading: Quickly upload, categorize, and schedule large volumes of content with ease.
- Integrated media library: Organize all your files, assets, and user-generated content (UGC) in one place with easy access for creation and posting.
- Customizable analytics: Dive deep into your social performance data with customizable reports and dashboards to measure engagement, reach, and more.
Pros
- Makes social media scheduling and management efficient and simple
- Excellent collaboration features for teams
- Comprehensive analytics and reporting tools
- User-friendly interface that minimizes the learning curve
- Ability to bulk upload and manage high volumes of content easily
- Centralized platform for seamless organization of all media assets
- Customizable reports for deeper insights into campaign success
- Real-time collaboration capabilities for faster and more effective planning
- Easy tracking of user-generated content for quick integration into campaigns
Pricing
DGTLsuite offers flexible pricing plans that start at $9/month for single users and $179/month for teams, making it accessible for small teams and scalable for large enterprises.
Custom pricing is also available for businesses with unique needs, ensuring every organization can benefit from its feature set.
DGTLsuite can be your one-stop solution for managing all your social media needs, helping you maintain consistency, save time, and maximize engagement—all while delivering measurable results.
Book a discovery call today to see how it works!
2. SocialPilot
SocialPilot is designed to make social media management straightforward and effective, especially for small businesses, marketing teams, and agencies.
Image source: G2
If you’re tired of juggling multiple accounts and struggling to keep your posts organized, SocialPilot offers a solution that brings everything together.
Best Features
- Social media scheduling: Plan and schedule posts for various platforms for consistent and timely engagement with your audience.
- Content calendar: Organize your posts using a visual calendar view, which makes it easy to adjust and keep track of your content strategy.
- Team collaboration: Work with team members by assigning roles and permissions for streamlined content creation and approvals.
- Analytics and reporting: Get detailed insights into your social media performance with analytics that help you make data-driven decisions.
- Social inbox: Manage all social interactions in one place so you can quickly respond to messages and comments.
Pros
- User-friendly interface that’s accessible for all experience levels
- Budget-friendly pricing suitable for small businesses and agencies
- Comprehensive toolset covering everything from scheduling to analytics
Cons
- Some advanced features may lack the depth of specialized tools
- New users might need some time to explore all available features
Pricing
SocialPilot’s plans start at $30 per month, with options designed to cater to both individuals and small teams. The Starter plan lets you manage up to 10 social media accounts and is accessible for one user only.
3. Sendible
For those managing multiple social accounts or working with clients, Sendible is built to simplify social media management.
Image source: G2
It combines all the essential tools you need—content planning, engagement, analytics, and team collaboration—into one platform.
Instead of switching between apps or struggling to keep up with every message and post, Sendible centralizes everything so it’s easier to stay organized and efficient.
Best Features
- Unified dashboard: Manage all your social media accounts from one intuitive interface.
- Content scheduling: Plan and schedule social media posts for different platforms in advance, ensuring your content goes live at the right moments.
- Social media listening: Stay informed by monitoring brand mentions, keywords, and industry trends, which makes it easier to engage meaningfully with your audience.
- Analytics and reporting: Access in-depth insights into engagement metrics and audience behavior so you can fine-tune your social strategy.
Pros
- User-friendly interface
- Comprehensive suite of features for scheduling, analytics, and engagement
- Reporting capabilities with customizable and shareable reports
Cons
- Pricing may be on the higher side for smaller businesses or solo users
- Can take some time to fully explore and use all its features effectively
Pricing
Sendible’s plans start at $29 per month for individuals managing up to six social media accounts. Higher-tier plans are available for teams and agencies and offer more extensive features and account management options.
4. Reputation
Reputation is all about giving businesses control over how they’re perceived online. It goes beyond just keeping tabs on reviews; it helps you actively engage with customers, respond to feedback, and monitor your brand’s social media presence.
Image source: G2
For companies looking to maintain a strong, positive image, Reputation provides a full suite of tools to create meaningful interactions and turn customer feedback into meaningful improvements.
Best Features
- Review management: Stay on top of customer reviews across different sites by monitoring and responding from one place for timely engagement.
- Social listening: Track brand mentions and relevant conversations across social channels to understand public sentiment and catch emerging trends.
- Customer experience analytics: Gain actionable insights from feedback to boost customer satisfaction and pinpoint areas for improvement.
- Survey tools: Create and share surveys to get direct feedback from your customers, helping you better understand their needs.
- Reporting and analytics: Access detailed reports to measure the impact of your reputation management efforts and guide strategic planning.
Pros
- Offers comprehensive monitoring across various review sites and social media channels
- Easy-to-use interface that works for users of all skill levels
- Provides clear, actionable insights to improve customer experiences
Cons
- Pricing may be less ideal for smaller businesses or solo users
- Can take some time to master all available features
Pricing
Reputation’s pricing plans are currently not publicly available.
5. Tailwind
Tailwind is a social media management tool designed to make managing your online presence simpler, with a particular focus on Pinterest, Instagram, and Facebook.
Image source: G2
It offers a range of features to organize content creation, scheduling, and analytics, which can help engage with your audience and grow your brand.
Best Features
- Smart scheduling: Tailwind’s SmartSchedule suggests the best times to post based on when your audience is most active so you can maximize engagement potential.
- Content creation: With Tailwind Create, you can quickly design eye-catching posts, even if you have no prior design experience.
- Hashtag suggestions: Tailwind offers relevant hashtag recommendations to improve the reach and visibility of your content.
- Analytics and reporting: Access detailed analytics to gain insights into your social media performance and refine your strategy.
- Tailwind communities: Collaborate with like-minded creators to share content and increase your reach through community management and engagement.
Pros
- User-friendly interface that works for all experience levels
- Easy-to-use tools for scheduling, creating content, and analyzing results
- Strong focus on Pinterest and Instagram marketing strategies
Cons
- Limited support for platforms beyond Pinterest, Instagram, and Facebook
- Advanced features may require some learning for new users
Pricing
Tailwind offers a free plan with basic features, allowing users to manage one account per platform and schedule up to 20 posts per month.
Paid plans start at $24.99 per month and provide access to additional accounts, higher scheduling limits, and more advanced features to support social media growth.
6. Statusbrew
Statusbrew is a comprehensive social media management tool designed to help businesses enhance their online presence by organizing engagement, content management, and analytics.
Image source: G2
It supports a wide range of platforms, including Facebook, Twitter (X), Instagram, LinkedIn, and Google My Business, which makes it a versatile choice for brands of all sizes.
Best Features
- Unified inbox: Manage all your social media interactions from a single inbox so no message, comment, or mention goes unanswered.
- Team collaboration: Assign tasks, manage user roles, and collaborate within your team to improve efficiency.
- Content scheduling: Plan and schedule posts across platforms with a visual calendar.
- Advanced analytics: Access detailed performance insights, including audience engagement, sentiment analysis, and post-performance metrics.
- Social listening: Monitor mentions, keywords, and hashtags to stay on top of brand conversations and trends in your industry.
Pros
- Centralized platform for managing multiple social channels
- Robust collaboration features for team-based workflows
- Detailed analytics to inform and refine social strategies
Cons
- Some advanced features are only available in higher-tier plans
- Initial setup may feel complex for beginners
Pricing
Statusbrew offers plans starting at $89 per month, which include multi-platform support, team collaboration tools, and in-depth analytics. Higher-tier plans provide additional features, such as advanced social listening and integrations, for businesses with greater needs.
7. Agorapulse
Agorapulse provides a straightforward approach to managing social media interactions, content, and analytics. It’s designed to help businesses stay organized and respond to audience activity efficiently, which makes it a practical tool for improving engagement with your target audience.
Image source: G2
Best Features
- Unified social inbox: Collects all messages, comments, and mentions in one place.
- Publishing and scheduling: Enables easy planning and automation of posts with a visual content calendar.
- Social listening: Tracks mentions, hashtags, and keywords to monitor conversations and trends.
- Team collaboration: Supports task assignments, shared notes, and approval processes for smooth teamwork.
- Detailed analytics: Provides insights into performance metrics to help refine your social media strategy.
Pros
- Centralized tools for managing audience interactions
- User-friendly design that’s easy to navigate
- Social listening features for monitoring relevant conversations
Cons
- Advanced features are only available on higher-tier plans
- Reporting templates offer limited customization
Pricing
Agorapulse includes a free plan with essential features for small-scale management. Paid plans start at $99 per month, offering expanded functionality such as advanced analytics, team collaboration tools, and more for growing businesses.
Perfect Your Social Engagement Strategy With DGTLsuite
Managing social media can feel overwhelming—between juggling multiple platforms, staying consistent with content, and engaging with your audience in real time.
Luckily, DGTLsuite is here to eliminate these common headaches. It brings everything you need to manage, collaborate, and analyze your social media strategy into one simple platform.
Whether you’re tired of scattered workflows, missed engagement opportunities, or disjointed analytics, DGTLsuite makes it easy to plan, execute, and measure every post and interaction.
It’s time to take control of your social strategy, save valuable hours, and create real connections with your audience. Get started with DGTLsuite today and experience social media management made easy.
Schedule a discovery call today!
FAQs About Social Engagement Tools
What is a social engagement tool?
A social engagement tool is software designed to help businesses and individuals manage and interact with their audience on social media platforms. These tools allow social media managers to respond to comments, messages, and mentions, track engagement metrics, monitor brand sentiment, and streamline communication. They often include features for scheduling posts, analyzing customer touch points, and conducting social listening to stay on top of conversations about your brand.
What is the most popular social software?
The most popular social software often depends on the user’s needs, but social media engagement tools like DGTLsuite, Agorapulse, and SocialPilot are widely recognized for their versatility and ease of use. These platforms offer robust features for scheduling, monitoring, and engaging across multiple social media channels, making them a top choice for maximizing social media efforts.
What is the 5 5 5 rule on social media?
The 5 5 5 rule on social media is a content strategy guideline encouraging users to create a mix of content types: five pieces of educational content, five pieces of engaging content (like polls or Q&As), and five pieces of promotional content. This balance helps keep your social media presence varied and appealing without overwhelming followers with self-promotion.
What is the best social media platform for engagement?
The best platform for engagement depends on your target audience and goals. Instagram is often noted for high community engagement due to its visual nature and features like stories and reels. Facebook pages and TikTok also offer strong engagement opportunities, while LinkedIn company pages excel in professional interactions for B2B audiences.
