If Sprinklr feels too complex or expensive for your business needs, it might not be the right fit. While it offers a powerful blend of tools for social media management and customer engagement, not everyone needs—or wants—to deal with its steep price tag and learning curve.
Thankfully, there are alternatives that combine strong functionality with simplicity and cost-effectiveness. Whether you’re looking for a budget-friendly solution, an easy-to-use platform, or features tailored to your specific goals, we’ve rounded up the top options to keep your social media efforts on track.
What is Sprinklr?
Sprinklr is a comprehensive platform designed to help businesses manage their customer interactions across various digital channels.
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Launched in 2009, it offers a range of tools like:
- Social media management: Features for scheduling, publishing, and analyzing social media posts across multiple platforms.
- Customer engagement: Unified inbox for managing messages, comments, and interactions in real time.
- Social listening: Advanced monitoring to track brand mentions, competitor activities, and emerging trends.
- AI-powered analytics: Insights into customer behavior, campaign performance, and engagement metrics.
- Content management: Centralized system to organize, plan, and optimize digital content strategies.
- Advertising tools: Integrated ad management for creating, targeting, and tracking ad campaigns.
Sprinklr brings everything together in one place, making it easier for businesses to connect with customers, manage their social media presence, and gain valuable insights with its AI-powered analytics.
Why You Might Want to Find an Alternative
While Sprinklr is packed with features and highly regarded for its capabilities, it’s not always the best fit for everyone. Here are some reasons you might be on the lookout for an alternative:
- Cost concerns: Sprinklr can be quite expensive, especially for smaller businesses or startups working with limited budgets. If you’re looking for social media management without a high price tag, exploring alternatives could be a smart move.
- Complexity: Sprinklr is powerful, but that comes with a learning curve. Its range of features can be overwhelming, which can make it difficult for teams without extensive experience or dedicated training.
- Specific features: Not every business needs all the bells and whistles that Sprinklr offers. Some may find it doesn’t provide certain specialized features they’re after, such as more straightforward social media scheduling tools, niche integrations, or particular analytics options.
- Scalability needs: If your business is on the smaller side or just getting started, you might prefer a tool that better suits your current size and needs. Sprinklr is often geared towards larger enterprises, so some may find it more than what they need.
- User interface preferences: Based on customer feedback, some users find the interface and user experience less intuitive than they’d like. If ease of use and fast onboarding are priorities, you may want to consider other options.
If these reasons apply to you, it might be time to look for better social media management software.
7 Best Alternatives to Sprinklr
Here are seven top-rated alternatives to Sprinklr, each offering unique features, affordable pricing, and user-friendly tools to help you manage your social media and customer engagement more effectively.
1. DGTLsuite
DGTLsuite is an excellent option to consider if you’re looking for a strong alternative to Sprinklr. It’s designed to help businesses improve their digital customer engagement through a mix of data-driven tools and automation, all while keeping things simple and effective.
DGTLsuite combines social media management, customer care, data analytics, and automation features in one package—offering a solid solution that doesn’t come with the steep learning curve or hefty price tag often associated with more complex platforms like Sprinklr.
With DGTLsuite, you can track real-time customer interactions, analyze performance metrics, and automate key business operations.
The focus here is on turning data into actionable insights, whether through chatbots, social campaign management, or data analysis.
Schedule a demo today to learn more!
Best Features
- Real-time data tracking: DGTLsuite offers tools to track customer behavior and online activity as it happens. This means you can spot trends, respond quickly, have better crisis management, and develop more effective social media efforts to engage and retain your audience.
- Audience insights and visualization: With DGTLsuite’s data labeling system, you can store and organize customer details and turn them into visual reports that are easy to digest. It’s great for understanding metrics like inbound volume, response times, and peak engagement hours.
- Chatbot and taskbot training: The platform makes it simple to use your business data to train chatbots and taskbots to maximize your customer service efficiency. Your bots can handle common queries while making seamless transitions to human agents when needed.
- Content optimization: DGTL Create helps you tag, track, and optimize content based on real-time engagement data. It’s easier to spot trends and make data-backed decisions to improve your campaigns.
- Engagement tools: DGTL Engage allows enterprise users to use chatbots and taskbots for better customer interactions, which creates a smooth handoff between bots and human agents.
- Performance analytics: DGTL Analyze gives you access to detailed performance data, engagement metrics, and reports. This helps you understand what’s working, where you can improve, and the best-emerging trends to hop on.
Pros
- Affordable plans compared to Sprinklr
- Customizable features for data and audience insights
- All-in-one platform for social management, customer care, and analytics
Pricing
DGTLsuite offers flexible pricing plans to accommodate various business needs. Single-user plans start at $9 per month. The Pro Plan is priced at $179 per month, with each additional user costing $99 per month.
The Business Plan is available at $299 per month, with each additional user at $199 per month. For organizations requiring more comprehensive solutions, the Enterprise Plan provides all-inclusive pricing tailored to specific requirements.
All plans come with a 30-day money-back guarantee to allow businesses to explore the platform’s features with confidence.
2. Agorapulse
Agorapulse is a social media management platform designed to help businesses and marketers simplify their social media activities.
It offers tools for everything from scheduling posts to engaging with followers and tracking performance, all in one place.
Image source: G2
With support for major social media platforms like Facebook, X (Twitter), Instagram, LinkedIn, YouTube, and TikTok, Agorapulse makes it easier to manage and stay organized across multiple accounts.
Best Features
- Social inbox: Agorapulse brings together all your social messages, comments, and mentions into one inbox. This setup lets you keep track of and respond to interactions efficiently without needing to jump between different platforms.
- Publishing and scheduling: With Agorapulse, you can plan and schedule posts across multiple social networks using a straightforward interface. Features like content calendars and bulk uploads simplify your content planning and execution.
- Social listening: The platform includes social listening tools that allow you to monitor brand mentions, track keywords, and follow competitor activity. This helps you understand what’s being said about your brand and stay on top of relevant trends.
Pros
- Easy-to-use interface that simplifies social media management
- Responsive customer support
- Flexible plans suitable for various business sizes
Cons
- It may not offer all the features needed by large enterprises
- Limited integrations with some third-party platforms
- No built-in video hosting capabilities
Pricing
Agorapulse offers a variety of pricing tiers tailored to different needs, from small teams to larger organizations. Plans start at $99 per month for up to 10 social profiles and unlimited posts.
3. Zoho Social
Zoho Social is a social media management tool that helps businesses and agencies manage their online presence effectively.
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It offers a suite of tools for scheduling posts, monitoring social interactions, and analyzing performance across various social networks, including Facebook, X (Twitter), Instagram, LinkedIn, Pinterest, Google My Business, and TikTok.
Best Features
- Publishing and scheduling: Zoho Social provides flexible scheduling options, so users can create and queue posts across multiple platforms. The publishing calendar offers a visual overview of scheduled content to facilitate better planning and organization.
- Social media monitoring capabilities: The platform’s unified social inbox consolidates messages, comments, and mentions from various social media channels, which allows timely responses and efficient engagement with the audience.
- Analytics and reporting: Zoho Social delivers detailed analytics and customizable reports, offering insights into social media performance and audience behavior. These reports can be exported and shared with stakeholders to inform strategy adjustments.
- Team collaboration: With features like role-based access and approval workflows, Zoho Social supports collaboration among team members for coordinated social media management.
- Integration with Zoho ecosystem: Zoho Social integrates smoothly with other Zoho products, such as Zoho CRM and Zoho Desk, providing a unified approach to customer relationship management and support.
Pros
- Intuitive and easy-to-use interface
- Affordable pricing plans suitable for various business sizes
- Comprehensive feature set covering publishing, monitoring, and analytics
- Integration with other Zoho applications
Cons
- Limited support for some niche social platforms
- Advanced features may require a learning curve for new users
- Customization options might be less extensive compared to some competitors
Pricing
Zoho Social offers flexible pricing plans to suit different business needs. The Standard Plan starts at $15 per month for small businesses managing one brand. For agencies managing multiple brands, the Agency Plans start at $320 per month.
4. Tableau
Tableau is a data visualization and business intelligence platform that helps businesses turn complex data into easily understandable visuals and actionable insights.
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Whether you’re dealing with big data or small datasets, Tableau makes it easy to connect to data sources, analyze trends, and create interactive dashboards.
It’s suitable for teams that want to make data-driven decisions without getting lost in the weeds of complex reporting processes.
Best Features
- Interactive data visualizations: Tableau’s intuitive drag-and-drop interface lets users create stunning visuals, charts, and dashboards in minutes. Even those without extensive technical knowledge can build complex visualizations to present their data clearly.
- Multiple data connections: The platform supports connections to a wide range of data sources, from spreadsheets and databases to cloud services. This flexibility means you can work with all your data in one place without complicated setups.
- Real-time analytics: Tableau allows users to gain real-time insights, helping teams spot trends, identify outliers, and make informed decisions quickly. You can update data on the fly and see the impact of changes instantly.
- Advanced analytics and custom calculations: Users can go beyond basic reporting by leveraging Tableau’s built-in analytics tools. Create forecasts, run complex calculations, or use filters to dig deeper into your data for richer insights.
Pros
- User-friendly interface that simplifies data visualization
- Flexible data connections across various sources
- Strong community support and extensive learning resources
Cons
- It can be expensive for small businesses or individual users
- Steeper learning curve for advanced features
- Limited customization options for some visual elements
Pricing
Tableau’s pricing varies based on user roles and deployment needs. Individual plans for Tableau Viewer start at $35 per user per month, offering access to all core features, while plans for Tableau Explorer and Creator cater to different levels of data interaction.
Organizations can choose between on-premises and cloud-hosted solutions, with options for enterprise-scale deployments as well.
5. Brand24
Brand24 is an online monitoring tool that helps businesses keep a close watch on their digital presence.
From social media mentions to forum discussions, blog posts, and news articles, Brand24 gathers all customer conversations about your brand, products, or industry.
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For companies keen on staying ahead of public sentiment, catching trends early, or spotting key industry influencers, Brand24 provides the data and insights you need in real time, all from one easy-to-use platform.
Best Features
- Instant alerts and real-time monitoring: With Brand24, you’ll be notified whenever your brand is mentioned online to let you react quickly to any buzz—positive or negative. This real-time tracking makes sure you’re always in the loop.
- Sentiment analysis: The tool doesn’t just collect mentions; it analyzes the tone behind them too. Understanding whether public chatter is positive, neutral, or negative helps you gauge audience sentiment and make informed responses.
- Influencer identification: Spotting influential voices and potential collaborators is easy with Brand24. The tool highlights key players in your industry who are talking about your brand, helping you identify opportunities to connect.
- Hashtag performance tracking: Curious about how your campaign hashtags are performing? Brand24 provides in-depth analytics on hashtag reach and engagement, which allows you to measure impact and refine your strategy.
Pros
- Real-time notifications help you stay ahead of online conversations
- User-friendly interface simplifies data tracking and analysis
- Comprehensive sentiment analysis gives context to brand mentions
Cons
- Coverage might not extend to every niche source
- Advanced analytics may require a learning curve for some users
- More focused on monitoring, less on active social media engagement
- More expensive than other options
Pricing
Brand24 offers flexible plans to meet the needs of different users, ranging from smaller businesses to larger organizations.
Paid plans start at $149 for the individual option. Their pricing tiers are designed to grow with your needs, so you have the features that matter most as your brand’s online activity scales up.
6. Domo
Domo is a consumer intelligence platform built to help businesses get the most out of their data. It brings together information from multiple sources, turns complex numbers into easy-to-understand visuals, and empowers teams to make data-driven decisions.
Image source: G2
With its user-friendly dashboards and strong integration capabilities, Domo works well for companies looking to analyze and act on data in real time.
Best Features
- Data integration: Domo shines with its ability to connect to over 1,000 data sources, making it simple to bring together data from cloud services, databases, and spreadsheets into one cohesive view.
- Data visualization: The platform offers a wide range of charts and visual tools, letting you build interactive dashboards that transform raw data into clear, meaningful visuals. It helps users spot trends and understand their data quickly.
- Collaboration tools: Real-time messaging and shared workspaces let team members chat and collaborate directly within Domo. This makes it easier to gather insights, work on reports, and keep everyone on the same page.
Pros
- Strong connectivity to a wide range of data sources
- User-friendly interface that simplifies data visualization
- Collaboration features that keep teams aligned and informed
Cons
- It can be expensive for smaller businesses
- Advanced features may take time to master
- Some customization limitations in visual elements
Pricing
Domo offers subscription-based pricing tailored to fit your organization’s size and data needs. Plans include options for connecting to a large number of data sources, creating unlimited data connections, and building interactive charts.
For exact pricing, businesses typically need to reach out to Domo for a custom quote based on their specific requirements.
7. Meltwater
Meltwater is a media intelligence platform that keeps businesses in the know about what’s being said across various media channels.
From news outlets and social media to blogs and forums, Meltwater helps companies monitor, analyze, and engage with content that matters to their brand.
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For organizations focused on staying ahead of industry trends, tracking brand mentions, or gaining deeper audience insights, Meltwater offers a suite of tools to enhance public relations and marketing strategies.
Best Features
- Media monitoring: Meltwater tracks brand mentions and news coverage from online sources, social media, blogs, and more. This feature sees to it you’re always up to speed on public sentiment, industry shifts, and competitor activities.
- Social media management: With Meltwater, you can manage and schedule posts across multiple social channels, engage directly with your audience, and analyze the impact of your campaigns—all in one place.
- Consumer insights: The platform provides sentiment analysis, trend identification, and competitive benchmarking for a clearer understanding of your target audience and their preferences.
- Influencer identification: Meltwater makes it easy to spot and connect with key influencers in your industry. These connections can boost your brand’s visibility and credibility.
Pros
- Comprehensive monitoring across different media channels
- User-friendly interface with customizable dashboards
- Integrates with other marketing and CRM platforms
Cons
- Pricing can be high compared to some alternatives
- The wide range of features may take time to master for new users
- Limited options for customizing certain reports
Pricing
Meltwater offers tailored pricing plans based on your organization’s specific needs, including the scope of media monitoring and the number of users. For accurate pricing, you’ll need to contact Meltwater for a customized quote.
Why Choose DGTLsuite?
When looking for an alternative to Sprinklr, DGTLsuite is a solid option that offers a blend of user-friendliness, cost-effectiveness, and advanced features tailored for businesses of all sizes.
Unlike platforms that can be overwhelming to navigate, DGTLsuite keeps things simple with an intuitive design so your team can get up to speed quickly without extensive training.
DGTLsuite also stands out for its affordability. It delivers powerful digital engagement capabilities without breaking the bank, making it a great fit for businesses that need to stretch their budgets without compromising on essential features.
Whether it’s social media management, digital customer service, or content scheduling, DGTLsuite provides a comprehensive range of tools to keep your brand connected and responsive.
With features like a unified inbox to manage customer interactions across channels, content planning tools for seamless scheduling and publishing, and built-in team collaboration tools, DGTLsuite makes sure that your digital engagement strategy is both efficient and impactful.
It’s a platform that understands the needs of growing businesses and delivers exactly what’s needed to enhance digital interactions in a straightforward, accessible way.
Schedule a demo today to learn more!
FAQs About Sprinklr Alternatives
Who is the competitor to Sprinklr?
Competitors to Sprinklr include platforms like DGTLsuite, Agorapulse, Hootsuite, Zoho Social, and Meltwater, which offer similar tools for social media management and customer engagement.
Is Sprinklr part of Salesforce?
No, Sprinklr is not part of Salesforce. It operates as an independent platform for customer experience management and social media, separate from Salesforce’s ecosystem.
What does Sprinklr actually do?
Sprinklr is a unified platform that helps businesses manage customer interactions across social media, digital channels, and customer support. It offers tools for social media scheduling, analytics, customer engagement, advertising, and social listening.
Is Sprinklr a CRM platform?
While Sprinklr includes CRM-like features, it is not a traditional CRM platform. It focuses on managing customer experience across multiple digital channels, complementing CRM systems rather than replacing them.
