Managing social media is a lot more than just posting content—you also need to focus on making smart decisions backed by data. But digging through endless stats and trying to figure out what’s working can feel like searching for a needle in a haystack.
AI-powered social media analytics tools take the guesswork out of the equation by providing clear, actionable insights. These tools help you track performance, analyze audience behavior, and optimize your content strategy.
Still, picking the right social media analytics tool takes a lot of work. In this guide, we’ll go over the basics of AI social media analytics, why it’s important, and the best tools that can help you reach your goals.
What Is Social Media Analytics?
Social media analytics looks at all the data from your social media accounts to figure out how your content is doing. You track likes, comments, shares, followers, clicks, and other relevant metrics. It revolves around understanding what’s working, what’s not, and what your audience really cares about.
It helps you make better decisions, plan smarter campaigns, and connect with your audience in a way that actually makes an impact.
For example, you can identify which types of posts drive the most engagement or figure out the best times to post to reach your target audience effectively.
But without the right tools to collect and analyze this data, you might end up guessing what works and wasting valuable time and resources on strategies that don’t deliver results.
How Can AI Make the Process Easier?
AI makes social media analytics easier by automating the time-consuming tasks involved in tracking and interpreting data.
Instead of spending hours manually gathering metrics and creating reports, AI-powered solutions handle the heavy lifting for you. This helps make sure you have accurate, real-time insights to guide your decisions.
What makes AI stand out is its ability to detect patterns and trends that might otherwise be overlooked. It can analyze audience behavior and campaign performance quickly, helping you understand which strategies are effective and which need adjustment.
AI also simplifies sentiment analysis by examining the tone of comments and mentions to give valuable insight into how your audience feels about your brand.
Another advantage is the ability to get real-time updates on campaign performance. With AI, you can monitor results as they happen and make informed adjustments on the fly.
Additionally, these social media tools present data in clear, easy-to-read formats so you can quickly identify key takeaways and act on them without confusion.
Why Integrate AI Social Media Analytics Into Your Workflow?
By now, it’s pretty clear that AI social media analytics offers plenty of advantages. Still, it’s worth digging a little deeper into why integrating these tools into your workflow can make such a difference. Let’s break it down further.
Saves Time and Reduces Manual Work
AI rebuilds how you manage social media analytics by eliminating tedious, repetitive tasks that drain your time and energy.
Instead of spending hours pulling metrics from different social platforms or wrangling data into spreadsheets, AI tools do the heavy lifting. They collect real-time data directly from your accounts, organize it, and deliver insights in a format that’s easy to understand and act on.
This means your team isn’t stuck handling busywork and can concentrate on creative, high-value activities like optimizing campaigns and building stronger audience connections.
Here’s how AI streamlines analytics:
- Get instant insights without wasting a moment.
- Skip the spreadsheets and dive straight into the data that matters.
- Focus your efforts on decisions that drive results.
Improves Accuracy
One of the biggest challenges with manual analytics is how easy it is to make mistakes. A misplaced number, a missed trend, or even an error in calculations can completely derail your strategy.
AI removes the risk of human error by processing data consistently and reliably so the insights you get are accurate and actionable.
Calculating engagement rates or comparing metrics manually can take hours, but AI tools handle these tasks quickly and precisely. They can analyze large volumes of data that might overwhelm a human, giving you a complete and dependable view of your performance.
When your data is reliable, your decisions improve. AI improves your confidence in the insights, which, in turn, helps you create strategies that deliver better results with less time and effort.
Provides Deeper Insights
AI takes social media analytics up a notch by doing more than just showing you the numbers. While traditional methods might stop at tracking likes and shares, AI digs deeper to uncover patterns, trends, and behaviors that help you really understand your audience and campaigns.
For instance, it can look at how people engage with your content over time, figure out which posts are getting the best response, and even predict how your future campaigns might perform.
It’s also great at sentiment analysis—basically analyzing comments and mentions to get a sense of how people feel about your brand. Are they loving it? Frustrated? AI helps you spot those emotions.
This kind of insight isn’t just helpful—it’s a must-have for your social media strategy. You’ll know exactly what’s working, where to tweak things, and how to create content that really clicks with your audience.
Offers Real-Time Updates
Relying on end-of-campaign reports can mean missing out on chances to make adjustments when they matter most. AI tools solve this by giving you real-time updates so you can track your performance as it unfolds.
Engagement rates, follower growth, and other important metrics are always within reach, letting you make quick decisions to keep things on track.
If a post isn’t resonating with your audience, there’s no need to wait for a full report. You can tweak your strategy right away to improve results.
Real-time insights also help you take advantage of sudden opportunities, like increased interest in a trending topic. This helps make sure your campaigns stay relevant and effective.
Increases ROI
AI makes boosting your ROI on social media a lot easier by helping you focus on what works and cut out what doesn’t. It digs into your data to show which strategies get results and where your budget and time are best spent.
With real-time updates, you can make quick changes to your campaigns while they’re still running, keeping them relevant and effective. Many AI tools even predict audience behavior, giving you a heads-up on what’s likely to work in the future.
Here’s what AI brings to the table:
- Identifies strategies that deliver results
- Makes better use of your budget and time
- Enables quick adjustments to keep campaigns relevant
- Anticipates audience behavior to plan effective campaigns
With AI, your social media efforts become more efficient to help you see stronger returns.
Best AI-Powered Social Media Analytics Tools
Managing social media can be tricky without the right insights. AI-powered tools help you track performance, connect with your audience, and improve your strategy while saving time. Here’s a look at some of the top options:
1. DGTLsuite
DGTLsuite is the kind of platform that takes the stress out of managing your digital presence. It’s packed with tools to help you track real-time analytics, train chatbots, and fine-tune your content strategy—all in one place.
Whether you run a small business or manage a large team, DGTLsuite provides the insights and features you need to connect with your audience and grow smarter.
What makes DGTLsuite stand out is how seamlessly it combines advanced tools like data tracking, audience insights, and automation. It’s designed for teams that want to save time, make better decisions, and keep up with the ever-changing demands of digital business.
Best Features:
- Real-time data tracking: Monitor customer behavior and online activity as it happens to create effective strategies that attract, engage, and retain customers.
- Audience understanding: Use DGTLsuite’s data labeling system to store detailed customer profiles and visualize key metrics like inbound volume, response time, and peak messaging times.
- Chatbot training: Train chatbots and taskbots with your business data to handle common customer queries, which can help improve response times and operational efficiency.
- Content tagging system: Optimize your content strategy with Create, which tags high-performing content to guide your campaigns.
- Advanced analytics: Analyze the impact of your efforts with detailed engagement metrics, performance data, and team reporting features.
Pros:
- Centralizes customer insights with easy-to-read visualizations
- Offers tools for automating customer service with chatbots and task bots
- Provides detailed analytics to guide decision-making and improve performance
- Enables real-time monitoring to make quick adjustments when needed
- Helps optimize content strategies with a tagging system to identify top-performing posts
- Supports collaboration with features like team reporting and audience insights
- Integrates multiple tools into a single platform, reducing the need for third-party apps
- Includes customizable dashboards for tracking specific metrics
- Offers flexible options for businesses of all sizes, from startups to enterprises
- Simplifies workflows with bulk scheduling, content libraries, and streamlined processes
Pricing:
DGTLsuite offers flexible plans tailored to fit different needs, ranging from small businesses to larger teams.
- Single-user plans: Ideal for small businesses or individuals managing fewer accounts. These plans include essential features for content creation, scheduling, and basic analytics.
- Team plans: Designed for larger teams or businesses, these plans include advanced collaboration tools, customizable reports, and additional features like AI-powered analytics and multi-brand support.
The Pro plan starts at $179/month, while the Business plan is available at $299/month.
Both plans include a 30-day money-back guarantee, so you can explore the platform risk-free. Custom pricing options are also available for larger enterprises with more complex needs. Find the right plan for you here.
Book a free discovery call today!
2. Brand24
Brand24 is a social media monitoring and analytics tool that helps businesses track brand mentions, analyze audience sentiment, and discover trends in real time.
Source: G2
It’s designed for companies that want to keep an eye on their online reputation, understand customer feedback, and stay updated on industry conversations.
Best Features:
- Real-time brand monitoring: Track mentions of your brand, products, or competitors across social media, blogs, forums, and news sites.
- Sentiment analysis: Understand how people feel about your brand with detailed sentiment tracking.
- Influencer identification: Spot key influencers and brand advocates to improve your social media marketing efforts.
- Customizable reports: Generate reports that summarize trends, brand mentions, and audience sentiment.
- Hashtag tracking: Monitor the performance of specific hashtags to gauge campaign success.
- Discussion volume tracking: Identify spikes in online conversations to understand audience interest.
Pros:
- Easy-to-use platform with clear visualizations of data
- Real-time updates to track brand mentions instantly
- Offers insights into audience sentiment for better engagement strategies
- Helps identify influencers for targeted outreach
- Provides detailed reporting tools for team collaboration
Cons:
- Limited integration options compared to some competitors
- Higher-tier features may feel unnecessary for smaller businesses
- Sentiment analysis can occasionally misinterpret context in complex discussions
Pricing:
Brand24 offers multiple pricing tiers, starting with $149 for the Individual plan. It lets you monitor up to three keywords and 2,000 mentions per month. Team plans start at $199, which includes more features like tracking up to seven keywords and 10,000 mentions.
3. SocialPilot
SocialPilot is a versatile social media management tool designed for small businesses, agencies, and individual marketers.
Source: G2
It simplifies content scheduling, team collaboration, and analytics, all from a single dashboard. SocialPilot is suitable for those looking to manage multiple social accounts efficiently and create data-driven strategies to improve engagement and reach.
Best Features:
- Bulk scheduling: Plan and schedule posts for multiple social accounts in one go.
- Collaborative tools: Share access with team members, assign tasks, and review content before publishing.
- Analytics dashboard: Gain insights into post performance, audience demographics, and engagement metrics.
- Content suggestions: Discover trending topics to keep your social feeds fresh and relevant.
- Client management: Easily manage client accounts without sharing login credentials.
- Social inbox: Respond to messages and comments from all platforms in a single interface.
Pros:
- Affordable plans compared to similar tools
- Simple interface that’s easy for beginners to navigate
- Offers a content calendar for clear campaign planning
- Supports team collaboration with approval workflows
- Bulk scheduling saves time managing large volumes of content
Cons:
- Limited advanced analytics features for in-depth performance tracking
- No built-in image editing tools for on-the-spot adjustments
- Social inbox doesn’t support all platforms yet
Pricing:
SocialPilot offers flexible pricing options to fit various needs. Plans start at $30/month, which includes essential features for managing multiple accounts and basic analytics.
Higher-tier plans unlock advanced features like client management and detailed reporting. The Premium plan starts at $100 a month.
4. Keyhole
Keyhole is a social media analytics and monitoring tool that helps businesses track performance, analyze audience behavior, and measure campaign success.
This platform is a good fit for brands and marketers who want to refine their social media strategies by delving deeper into hashtag tracking, influencer insights, and audience sentiment.
Source: G2
Best Features:
- Hashtag tracking: Measure the performance of specific hashtags to evaluate campaign success.
- Influencer analytics: Identify and track influencers who can amplify your brand’s reach.
- Real-time monitoring: Stay updated on conversations about your brand, products, or campaigns.
- Competitor benchmarking: Compare your performance against competitors to identify opportunities.
- Sentiment analysis: Understand audience reactions and tone in conversations surrounding your brand.
- Custom reports: Create detailed reports to share insights with your team or clients.
Pros:
- Specialized focus on hashtag tracking and influencer analytics
- Easy-to-use interface with real-time updates
- Offers insights for campaign optimization and competitor analysis
- Helps brands identify key opportunities for engagement
- Customizable reporting for detailed performance analysis
Cons:
- Limited integrations with third-party tools
- Advanced features may feel unnecessary for smaller businesses
- Sentiment analysis can occasionally misinterpret sarcasm or complex language
Pricing:
Keyhole’s pricing is campaign-based to let customers hand-pick the features they want. It starts at $100 per campaign.
5. Meltwater Social
Meltwater is a social media intelligence tool built for businesses that want to dig deep into their social media performance and stay ahead of the competition. It’s packed with tools to help you track brand mentions, analyze audience sentiment, and uncover industry trends.
Source: G2
Best Features:
- Comprehensive social listening: Track conversations about your brand, competitors, and industry across multiple social media channels.
- Sentiment analysis: Gain insights into how your audience feels about your brand with detailed sentiment tracking.
- Competitive benchmarking: Compare your social media performance against competitors to identify strengths and opportunities.
- Customizable dashboards: Organize and display the metrics that matter most to your business.
- Influencer discovery: Find and engage influencers who align with your brand’s goals.
- Advanced reporting: Generate detailed, customizable reports for team collaboration and strategic planning.
Pros:
- Robust tracking and analytics for large-scale campaigns
- Provides industry insights with competitive benchmarking
- Comprehensive social listening across multiple platforms
- Customizable dashboards for tailored insights
- Detailed reporting features for enterprise-level collaboration
Cons:
- No public pricing available
- Advanced features can have a steep learning curve
- Limited integrations with smaller or niche social media networks
Pricing:
Meltwater Social offers custom pricing plans based on your organization’s needs. However, it’s typically geared toward larger enterprises.
6. Rival IQ
Rival IQ is a social media analytics and competitive benchmarking tool designed to help businesses understand their performance and how they stack up against competitors.
This tool is a suitable choice for brands that want to fine-tune their strategies by tracking key metrics, analyzing trends, and uncovering opportunities for growth.
Source: G2
Best Features:
- Competitive benchmarking: Compare your performance against competitors to identify strengths and weaknesses.
- Social media analytics: Gain insights into engagement, follower growth, and content performance across multiple platforms.
- Hashtag analytics: Monitor hashtag performance to evaluate campaign success and audience engagement.
- Content performance tracking: See which social media posts resonate most with your audience and refine your strategy accordingly.
- Custom reporting: Generate professional, branded reports to share insights with your team or clients.
- Alert system: Get notified about changes in your competitors’ strategies or performance.
Pros:
- Strong focus on competitive analysis for better market insights
- Easy-to-use interface with clear visualizations
- Offers actionable insights to refine social media strategies
- Customizable reports for team collaboration and presentations
- Provides alerts to keep track of competitor activities
Cons:
- Limited features for smaller businesses with basic needs
- Advanced analytics may feel overwhelming for beginners
- Pricing may be high compared to tools with broader functionality
Pricing:
Rival IQ’s plans start at $239/month, which includes competitor tracking, engagement analytics, and custom reports. Higher-tier plans unlock additional features like historical data and API access, starting at $349 a month.
7. Zoho Social
Zoho Social is an intuitive social media management and analytics platform designed for businesses of all sizes. It helps you plan, schedule, and analyze content across multiple platforms, which is why it’s an excellent choice for teams and individuals looking to organize their social media workflows.
Source: G2
Best Features:
- Smart scheduling: Schedule posts across multiple platforms with custom posting times to maximize engagement.
- Monitoring dashboard: Track brand mentions, keywords, and audience interactions in real time.
- Detailed analytics: Gain insights into post performance, audience demographics, and engagement trends.
- Collaboration tools: Work with your team to plan campaigns, review content, and assign tasks seamlessly.
- Custom reporting: Create detailed reports to track campaign performance and share them with your team or clients.
- Integrated CRM: Link your social media accounts with Zoho CRM for a unified view of customer interactions.
Pros:
- User-friendly interface suitable for beginners and teams
- Affordable pricing for small businesses and startups
- Includes CRM integration for better customer management
- Strong analytics features for tracking performance
- Real-time monitoring to stay updated on brand mentions
Cons:
- Limited advanced features for larger enterprises
- Social listening tools could use more depth
- The mobile app has fewer features compared to the desktop version
Pricing:
Plans start at $15/month, ideal for individuals or small teams, while higher tiers unlock advanced features such as team collaboration, detailed reporting, and CRM integrations.
8. Quintly (Now Facelift Data Studio)
Quintly is a comprehensive social media analytics platform designed to help businesses, agencies, and marketers gain actionable insights into their social media performance.
With features like advanced tracking, customizable reports, and competitor benchmarking, it’s a useful tool for improving strategies and maximizing social media impact.
Source: Quintly.com
Best Features:
- Cross-platform analytics: Measure performance across platforms like Facebook, Instagram, LinkedIn, and more.
- Customizable dashboards: Tailor your dashboards to focus on the metrics that matter most.
- Competitor benchmarking: Compare your performance against competitors to find opportunities for improvement.
- Detailed reporting: Create in-depth, shareable reports for your team or clients.
- Historical data: Access long-term data to identify trends and refine strategies.
- API access: Integrate Quintly’s data into your own systems for deeper analysis.
Pros:
- Customizable dashboards make tracking easy and personalized
- Strong cross-platform tracking for a comprehensive view
- Competitor benchmarking helps refine marketing strategies
- Provides long-term trend analysis with historical data
- API access enables advanced integrations
Cons:
- Can feel overwhelming for new users or smaller social media teams
- Pricing is not publicly available.
- Does not include built-in publishing or scheduling tools
Pricing:
Quintly’s pricing plans are available upon request.
9. Sendible
Sendible is a social media management platform enhanced with AI-powered features to help agencies and businesses optimize workflows. It’s designed to manage multiple client accounts and provide tools for scheduling, monitoring, and analyzing social media activity across various social media platforms.
Source: G2
Best Features:
- Performance analytics: Track engagement metrics like likes, shares, and comments to measure the effectiveness of your campaigns.
- Customizable reports: Generate detailed, professional reports tailored to client needs, showcasing key metrics and campaign outcomes.
- Brand monitoring: Use AI to track mentions, keywords, and hashtags, gaining insights into your brand’s reputation.
- Competitor analysis: Compare your performance against competitors to uncover growth opportunities.
- Audience insights: Analyze demographics, behaviors, and preferences to fine-tune your content strategy.
- Sentiment analysis: Understand how your audience feels about your brand through AI-driven sentiment tracking.
Pros:
- Strong analytics tools for tracking performance and engagement
- AI-powered insights for smarter reporting and monitoring
- Customizable dashboards for tailored data views
- Competitor benchmarking to identify growth opportunities
- Simplifies data presentation with professional reports
Cons:
- Advanced analytics features may require time to fully explore
- The mobile app offers limited analytics functionality
- Pricing may not suit smaller businesses with basic needs
Pricing:
Plans start at $29/month for basic features like unlimited content scheduling and social media reporting. Higher-tier plans include advanced analytics, client reporting, and team collaboration tools.
Best Practices for Using AI Social Media Analytics
Using AI social media analytics can do wonders for your strategy, but it’s not just about setting up a tool and letting it run. To really get the most out of it, you need to approach it the right way. Here’s how to make sure your analytics efforts pay off:
Set Clear Goals
Before diving into analytics, take a moment to think about what you want to achieve. Are you aiming for more engagement, better website traffic, or building a bigger audience? Having a clear goal in mind helps you focus and make sense of the data you’re collecting.
For example, to boost engagement, monitor metrics like comments and shares. Without a specific goal, it’s easy to get lost in a sea of numbers. Setting clear objectives gives your analytics purpose and helps you track progress effectively.
Track the Right Metrics
Not every number is worth your time, so focus on the ones that actually matter. If you’re trying to drive traffic, clicks and conversions are more important than likes or followers. Metrics like engagement rates and audience growth can give you real insights into what’s working.
AI tools are great at highlighting these key numbers, so you don’t have to sift through endless data. By tracking the right metrics, you’ll get a clearer picture of how your efforts are paying off and avoid wasting energy on things that don’t move the needle.
Here are several metrics you can track:
- Engagement rates: Measure likes, comments, and shares to assess audience interaction.
- Click-through rates (CTR): Track the percentage of users clicking on your links.
- Conversions: Monitor how many users take desired actions, like signing up or purchasing.
- Audience growth: Keep an eye on follower increases to gauge reach and visibility.
- Reach and impressions: Understand how many people are seeing your content.
Use Real-Time Insights
AI gives you access to real-time data, so why wait until a campaign is over to see how it performs? If a post isn’t getting much attention, you can adjust it immediately—maybe change the timing or tweak the messaging.
Real-time insights also let you jump on trends as they happen, keeping your content fresh and relevant. This way, you’re not just reacting but proactively shaping your campaigns while they’re still running.
Pay Attention to Sentiment
AI can help you figure out how people feel about your brand by analyzing comments and mentions. If the overall vibe is positive, great!
If it’s not, that’s your chance to dig in and find out why. Maybe a campaign missed the mark, or there’s a customer concern that needs attention. Sentiment analysis gives you the opportunity to celebrate your wins or address issues before they escalate.
Look for Trends
One of the coolest things about AI is how it spots patterns over time. Instead of just looking at how one post did, you can see what types of content consistently perform well. Maybe videos get more engagement, or posts about certain topics spark conversations.
Trends like these give you a roadmap for what to create next. They also help you plan for seasonal shifts or audience changes so your strategy stays ahead of the curve.
Optimize Your Content
AI can tell you exactly what your audience loves, whether it’s a certain tone, format, or topic. Use this feedback to double down on what works. If your audience responds well to behind-the-scenes posts or educational content, you’ll know to prioritize those in your calendar.
Analyze Your Social Media Performance With DGTLsuite
AI social media analytics is no longer just a nice-to-have—it’s a must-have for businesses that want to make data-driven decisions and get the most out of their social media efforts.
AI-powered tools provide the clarity and precision needed to refine strategies and achieve better outcomes, from saving time to uncovering deep audience insights.
If you’re looking for a platform that goes beyond basic analytics, DGTLsuite has you covered. Its powerful features, from real-time data tracking to advanced collaboration tools, make managing your social media campaigns seamless and effective.
Take the first step today—book a free demo and discover how DGTLsuite can transform the way you manage your social media presence.
FAQs About AI Social Media Analytics
Is there an AI for social media?
Yes, there are many AI tools specifically designed for social media. These tools help with tasks like content scheduling, performance tracking, audience sentiment analysis, and even content creation. They streamline workflows, provide real-time insights, and help businesses make data-driven decisions.
How is AI used in social media monitoring?
AI-powered social listening and monitoring helps track brand mentions, hashtags, and keywords across platforms. It analyzes data to uncover trends, measure user engagement, and assess audience sentiment. This allows businesses to respond quickly to feedback, identify opportunities, and improve their social media strategies.
What is the AI that scans social media?
AI tools like Brand24, Meltwater, and Keyhole are designed to scan social media for mentions, conversations, and trends. They collect and analyze data in real time, giving businesses valuable insights into their online presence and audience behavior.
Which AI tool is best for social media content writing?
Tools like Copy.ai, Jasper, and Writesonic are popular for generating engaging content across all your social channels. They use AI to craft posts, captions, and ad copy tailored to your audience, saving time and enhancing creativity.
